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Why Amazon is now spending more on data centers than on e-commerce warehouses

AI is where the growth is.

Rani Molla
7/1/24 8:51AM

Amazon, the company known quickly shipping goods to consumers from its online marketplace, is now spending more money on data centers than e-commerce warehouses, according to The Wall Street Journal. Why? In short: AI.

ISO its next “pillar” of growth

For years the company has been searching for its next “pillar of growth” to add to its first three pillars: its online marketplace, Amazon Prime membership program, and cloud-computing business Amazon Web Services. It’s hoping artificial intelligence will be a big part of that growth.

Build your own instead of competing for space

Access to data centers is a key battleground for those hoping to compete in AI, because the tech requires so much computing power.

According to a new report by real estate services company CBRE, “Large corporations face increasing difficulty securing data center capacity.” An astonishing rate of data center space is being leased before it’s even built.

So Amazon is spending even more on its own data centers in order to compete. Amazon plans to add at least 216 new data-center buildings in the next several years, according to WSJ reporting.

Everyone else is doing it

Amazon is clearly not the only one looking to AI for growth. A number of major tech companies are investing record sums on capital expenditure thanks to AI. (Companies in general can’t stop talking about AI and the topic reeks of FOMO)

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Jon Keegan
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Nvidia, Microsoft, OpenAI, CoreWeave pledge $42 billion investment in UK AI projects during Trump’s visit

Nvidia, Microsoft, and CoreWeave announced pledges to invest tens of billions to build out the UK’s AI infrastructure.

Coinciding with President Trump’s visit to the UK, the companies announced new data centers, hundreds of thousands of Nvidia Blackwell GPUs, and support for the UK’s sovereign AI programs.

Nvidia CEO Jensen Huang and OpenAI CEO Sam Altman are joining Trump for the visit.

Nvidia, CoreWeave, and UK AI infrastructure startup Nscale announced plans to roll out 120,000 Blackwell GPUs in UK data centers, including OpenAI’s “Stargate UK” data center project.

Part of the UK’s sovereign AI initiatives include the development of the country’s own “UK-LLM” and “Isambard-AI,” the UK’s most powerful supercomputer, which uses Nvidia’s Blackwell GPUs.

Nvidia CEO Jensen Huang and OpenAI CEO Sam Altman are joining Trump for the visit.

Nvidia, CoreWeave, and UK AI infrastructure startup Nscale announced plans to roll out 120,000 Blackwell GPUs in UK data centers, including OpenAI’s “Stargate UK” data center project.

Part of the UK’s sovereign AI initiatives include the development of the country’s own “UK-LLM” and “Isambard-AI,” the UK’s most powerful supercomputer, which uses Nvidia’s Blackwell GPUs.

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Rani Molla
9/17/25

Amazon launches AI chatbot to help create and distribute ads and ad agency investors don’t care

Amazon has launched a “creative partner” AI chatbot to help small businesses create ads and distribute them. The tool, currently in beta, helps users create the ads themselves, including video, with text prompts and then can place them across Amazon’s ad inventory, including outside websites and platforms Amazon has deals with, including Netflix.

Typically an announcement like this one pummels big advertising firms, whose livelihoods may or may not be threatened by the tech, but today Omnicom, Interpublic, WPP aren’t sinking on the news.

But perhaps the continuous stream of AI ad tool announcements from tech giants like Google, Amazon, and Meta is already baked into ad agencies’ stock prices. The ad agencies listed above are all down for the year.

Or perhaps these tools really are only for small businesses that can’t afford to work with big ad agencies.

“We’re not talking about professional marketers. These are customers that really need our help growing their business,” Jay Richman, Amazon’s vice president of product and technology, told The Wall Street Journal. Meta CEO Mark Zuckerberg, whose company expects to fully automate ad creation next year, said something similar on the company’s latest earnings call.

Typically an announcement like this one pummels big advertising firms, whose livelihoods may or may not be threatened by the tech, but today Omnicom, Interpublic, WPP aren’t sinking on the news.

But perhaps the continuous stream of AI ad tool announcements from tech giants like Google, Amazon, and Meta is already baked into ad agencies’ stock prices. The ad agencies listed above are all down for the year.

Or perhaps these tools really are only for small businesses that can’t afford to work with big ad agencies.

“We’re not talking about professional marketers. These are customers that really need our help growing their business,” Jay Richman, Amazon’s vice president of product and technology, told The Wall Street Journal. Meta CEO Mark Zuckerberg, whose company expects to fully automate ad creation next year, said something similar on the company’s latest earnings call.

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