American Paper Optics holds totality of eclipse glasses market

The US’s largest producer of eclipse glasses is in the path of totality this year (well, 98%). But Memphis-based American Paper Optics is far from afraid of the dark: the glasses-maker sees its revenue 5X in an eclipse year, with the bulk of its sales coming from big orgs like NASA.

APC also churns out online orders and set up a pop-up shop this year. North America won’t have its next total eclipse until 2044, but don’t worry too much about APC: its main business is 3D glasses.

#1 producer of eclipse glasses in the US

500%

How much revenue spikes in an eclipse year

45M

pairs sold for 2017 eclipse

70M+

pairs sold for 2024 eclipse

500k to 1.5M

pairs made daily

95% pairs sold in an eclipse year are eclipse glasses

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Max Knoblauch2h

GM has reportedly rehired more than 100 former Cruise employees, 18 months after shuttering the robotaxi unit

GM has rehired more than 100 employees it let go early last year when it shuttered Cruise, its former robotaxi business, according to reporting by The Information.

The hiring spree, which also includes employees from Nvidia and Uber, is geared toward ramping up GM’s plans for personal-use self-driving vehicles and not robotaxis. The former had been the focus of Cruise, prior to GM shuttering it in 2024.

Reporting last fall revealed that GM was attempting to rehire some former Cruise employees, but the scope of that effort wasn’t clear. More than 1,000 employees were laid off when the automaker scrapped Cruise, which it invested $10 billion into.

Google’s Waymo, Cruise’s former chief rival, is now worth $126 billion after a $16 billion funding round earlier this year. The company says it’s serving 500,000 paid robotaxi rides per week in the US.

Exclusive: With Some 100 Rehired Cruise Employees, GM Pursues Eyes-Off Autonomous Cars

Claire Yubin Oh

vsxy

How Victoria’s Secret finally managed to get its sexy back

After years of struggle, Victoria’s Secret shares have been hitting new highs this week.

Victoria's Secret Fashion Show 2025 - Runway

With gas prices soaring, the humble sedan is making a comeback

Recent US sales data reveals a “sedanaissance” among major automakers like Honda, Hyundai, and Toyota.

Max Knoblauch6/3/26

Claire Yubin Oh

Franchise with that?

6/3/26

McDonald’s has a new strategy: Make its stores “easier to run”

Franchised and affiliated locations already make up over 95% of McDonald’s store count and 62% of its sales.

Old McDonald's restaurant in Downey, Los Angeles, California, USA

Tom Jones

hut’s off

6/1/26

Yum! Brands might have found a potential buyer for Pizza Hut

Yum! is in exclusive talks with private equity firm LongRange Capital about a sale, per reports.

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