NFL franchise valuations have risen 20% in the last year

The Dallas Cowboys are still the biggest team by far.

8/15/25 7:58AM

We’re now less than three weeks away from the opening game of the 2025-26 NFL season, when Super Bowl LIX champions the Philadelphia Eagles will take on the Dallas Cowboys to get this year’s action underway. Though the Eagles will be going into the game as the odds-on favorite, there’s no competition between the two when it comes to the size of the franchises off the field.

Per the latest annual NFL franchise valuation figures from Sportico released earlier this week, the Dallas Cowboys are (again) the league’s most valuable team by far — worth a staggering $12.8 billion, according to the publication’s estimates. That’s more than steak chain Texas Roadhouse ($11.5 billion), but some way off Texas Instruments ($176 billion).

It’s not just the Cowboys that have bloomed to become a huge, over $10 billion business, though; the NFL’s decision last August to open up the league to private equity dealmakers has seen two other sides join the 11-digit club and helped bump franchise valuation estimates by 20% on average over the past 12 months.

NHS franchise valuations chart — Sherwood News

Sportico put the value of the Los Angeles Rams and the New York Giants at $10.4 billion and $10.3 billion, respectively, having both risen 34% each over the last year, based on local and national revenues, wider transaction metrics, and team-specific multipliers.

Climbing valuations across the board mean that the average NFL side is now worth $7.13 billion, compared to the average $4.6 billion estimates in the NBA — calculated before the approved $6.1 billion sale of the Boston Celtics made it the most expensive franchise in US sports history on Wednesday — and $2.82 billion in the MLB, from Sportico’s figures.

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The Trump administration is reportedly planning a 50% made-in-America requirement for USMCA tariff relief

Qualifying for USMCA-related lower tariffs may soon require more US-made vehicle components, according to reporting by The Wall Street Journal.

The Trump administration is reportedly planning to introduce a 50% US content requirement for vehicles covered by the trade pact to receive lower tariffs. The content would be measured by cost, according to the WSJ.

There currently isn’t any US-specific requirement for those lower tariff rates, but in order to receive preferential tariffs, vehicles are must contain at least 75% regional content (components made in North America). Per Reuters reporting, the Trump admin is seeking to raise the regional requirement to 82%.

These reported plans are subject to change as the US negotiates USMCA terms with Mexico over the next few months.

Overall, Tesla will likely have the easiest time qualifying for any stricter requirements. The automaker’s vehicles contained the highest amount of US/Canadian content in 2025, according to American University research. Ford, GM, and Stellantis all scored lower.

Notably: the underlying government data that many domestic content measurements rely on intentionally combines US and Canadian components, so it’s difficult to know exactly how much of any given vehicle is specifically US-made.

Exclusive | Trump Administration Wants Autos Under USMCA to Be at Least 50% Made in America

These reported plans are subject to change as the US negotiates USMCA terms with Mexico over the next few months.

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The $640,000 Luce makes the average Ferrari look like a bargain

Put aside the shape; put aside the smoothing out of Ferrari’s iconic sharp edges; put aside, even, the calls from former Chairman and President Luca Cordero di Montezemolo to “take the Prancing Horse off.” On the grounds of price alone, Luce detractors might have a point.

By now, many of us will have read the criticisms of Ferrari’s first fully electric vehicle, as the Luce — which was unveiled to the world earlier this week and promptly saw the company’s shares crash out in New York and Milan — gets subtly shaded by competitors online and not-so-subtly shaded by basically everyone else.

What makes all of this worse for Ferrari is that, even by the luxury car maker’s notoriously high standards, they’ve slapped a pretty hefty price tag on the Luce, and the company’s CEO, Benedetto Vigna, has already been forced to defend the €550,000 ($640,000) price point, saying yesterday that it’s “fair to pay for innovation,” per Reuters.

While Ferrari’s cars have been getting more expensive of late, as recently as 2022, Ferrari’s average revenue per car sold was around $340,000. At nearly twice that price, this new electric model is obviously proving a little much (visually, conceptually, and financially) for many loyal and long-standing fans of the Prancing Horse to stomach.