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Juniper Jill Cannabis Co.
Cannabis flowers (Lori Van Buren/Albany Times Union via Getty Images)
Alright alright alright

People are smoking more weed than ever, so why have pot companies been such lousy investments?

Weed stocks are reaching their lowest point, but some think the market can only get higher.

J. Edward Moreno

Cannabis stocks reached new lows in 2024 as the regulatory landscape in the US failed to get friendlier and no new states legalized recreational use, despite a general trend consistently pointing toward greater acceptance of marijuana and people overall smoking more pot. 

AdvisorShares Pure US Cannabis ETF, the largest weed ETF by market cap, is down over 40% this year. Companies like Tilray and Canopy Growth are each down nearly 40% as well. 

“The year was not gentle to US cannabis investors,” analysts at ATB Capital Markets wrote in a December research note.

Weed stocks got a bump after the Department of Justice announced in late April that it would recommend reclassifying marijuana from a Schedule I drug (like heroin and LSD) to a Schedule III drug (like Tylenol and testosterone). But that was about the only bit of good news they got this year, and the process of making that proposal a reality has dragged on. 

In November, voters in Florida failed to pass an amendment that would have made recreational marijuana legal in the country’s third-most-populous state. While over 55% of the state voted in favor, Florida requires a 60% majority to ratify new amendments. The industry expected that amendment to be adopted and had their balance sheets geared toward growth to prepare to enter a new market, said Morgan Paxhia, managing director of Poseidon Investment Management, a cannabis hedge fund. 

“That left a lot of investors thinking, ‘Where is growth going to come from?’” he said. 

More legal cannabis consumption ≠ more profit for pot companies

Running a legal weed company isn’t easy. Finding banking and capital is difficult because marijuana is still illegal on a federal level. Tax bills are high because unlike most companies, they can’t deduct business expenses. And, while these companies are selling higher volumes, the retail price keeps falling down.

Particularly in more mature markets, the supply of weed has caught up to the amount of retail demand. In Oregon, which legalized recreational pot more than a decade ago, the wholesale price per pound of marijuana went from $1,750 in 2017 to less than $600 in 2023, according to the state’s Liquor and Cannabis Commission. But the retail price for a gram of weed also dropped by about half during that period, keeping the profit margins basically the same. 

Legal weed companies also have to compete with the illicit market and new hemp-derived products like Delta-9, which offers a similar high and operates in a legal gray area. Those competitors don’t face the same costs that come with being a compliant weed business. 

Under those pressures, few cannabis companies are consistently profitable and most are heavily in debt. Many have not made it through 2024 scot-free. MedMen filed for bankruptcy in April. Several others — including StateHouse, Herbl, Blue Arrow, and RevClinics — have gone into receivership.

Paxhia said the industry expects more bankruptcies and defaults before the regulatory landscape gets friendlier. “It’s a survivor’s game for sure right now,” Paxhia said. 

If you hit rock bottom, the only way to go is up. Right?

There are some glimmers of optimism that don’t appear to be priced in at the moment. 

First, as far as consumer trends go, marijuana is better positioned in the long term than traditional booze companies. According to the US National Survey on Drug Use and Health, as of 2022, more people reported using cannabis on a daily or near-daily basis than alcohol. 

Weed vs. Alcohol daily use
Source: US National Survey on Drug Use and Health, Society for The Study of Addiction

Both ATB Capital Markets and Paxhia think the weed bears may be overpricing bad news. 

“The market is aggressively overweighting near-term regulatory setbacks and underweighting the long-term trend of an industry that will (maybe slowly but surely) march towards full legalization,” ATB wrote. 

A few things may happen in the next year that could trigger a price surge: 

  1. The federal government may finalize its rescheduling of marijuana. 

  2. Pennsylvania lawmakers are again attempting to legalize marijuana for recreational use, adding another market. 

  3. The incoming administration brings uncertainty, which some see as more promising than the stalemate under the current administration. 

In a recent interview with The Dales Report, Canopy Growth CEO David Klein gave his pitch for cannabis stocks, including his company:

“If you are an investor — and I appreciate the frustration, trust me, I very much share it myself — if you believed in investing in the industry and in Canopy in 2017 and 2018, you should love the ability to invest in it today where you now have a clean business, a clean balance sheet, a solid operating environment, with a strong foothold in the markets that matter, and a beat-up stock. This is the opportunity time.”

In his view, weed stocks are cheap and the fundamentals are there they’re just missing something to spark the fire, so to speak.

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Prime Day is here again and Amazon’s subscription service has never been more popular

Well, it’s that time of year again: many have made their wish lists, people are scraping together the money they’ve saved to pick out a perfect gift, some are presumably leaving out refreshments for the weary delivery drivers and, more and more, drones.

It’s Amazon Prime Day — meaning that it’s the second day of the four-day promotional event that Amazon still calls Prime Day — of course, and it’s even come early this year, with the company bringing the period into late June from July, when it’s been traditionally held for the last five years.

The Prime Age

Alongside the eyes and endless clicks that the arbitrary stream of listicles on “The Best Prime Day Deals” that almost every media outlet pours into, Amazon will also be cheering the fact that there’s now more Prime users than ever before to devour the retailer and its sellers’ sometimes-contested “discounts.” Indeed, according to the latest annual estimates from Consumer Intelligence Research Partners (CIRP), there were just over 200 million American shoppers using Amazon’s massive subscription service at the end of 2025.

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Electronic Arts launches a platform to put more ads in its games

Video game publishing giant EA launched a new platform on Monday designed to make the process of selling immersive ad space in its popular games easier.

The company says the platform, called EA Advertising, allows brands to “integrate directly into gameplay through dynamic, real-time placements, from stadium signage to custom in-game content.”

More so than other studios, EA has incorporated advertising into its most popular titles. As Kotaku points out, the company’s ad efforts stretch as far back as 2006. Several of its sports franchises already feature partnerships with brands like Visa, Lowe’s, Red Bull, and PepsiCo.

In-game advertising hasn’t exactly been embraced by fans, but industry experts expect it to ramp up as companies seek more revenue to offset higher games budgets and surging memory costs. EA rival Take-Two has taken a different approach, with CEO Strauss Zelnick recently saying the company was “not at risk of doing brand partnerships” in the forthcoming “Grand Theft Auto VI,” and that ads in full-price games seems “unfair.”

The $55 billion deal to take EA private, led by Saudi Arabia’s Public Investment Fund, is set to close at the end of this month. Being the largest leveraged buyout in history, EA will likely look for more ways to boost revenue to cover interest payments.

More so than other studios, EA has incorporated advertising into its most popular titles. As Kotaku points out, the company’s ad efforts stretch as far back as 2006. Several of its sports franchises already feature partnerships with brands like Visa, Lowe’s, Red Bull, and PepsiCo.

In-game advertising hasn’t exactly been embraced by fans, but industry experts expect it to ramp up as companies seek more revenue to offset higher games budgets and surging memory costs. EA rival Take-Two has taken a different approach, with CEO Strauss Zelnick recently saying the company was “not at risk of doing brand partnerships” in the forthcoming “Grand Theft Auto VI,” and that ads in full-price games seems “unfair.”

The $55 billion deal to take EA private, led by Saudi Arabia’s Public Investment Fund, is set to close at the end of this month. Being the largest leveraged buyout in history, EA will likely look for more ways to boost revenue to cover interest payments.

business

JM Smucker says it sold $1 billion worth of Uncrustables in FY2026

After years of booming sandwich sales, JM Smucker has finally earned a billion-dollar crust.

On Tuesday, the company reported results for fiscal year 2026, highlighting better-than-expected profits driven by higher prices for coffee and sweet baked goods. However, at another point on the earnings call, CEO Mark Smucker pointed to one particularly jammy figure: in line with previous forecasts, the company sold $1 billion worth of its (almost always) crustless sandwiches, Uncrustables, in the last year alone.

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Paramount reportedly offers concessions to resolve multistate antitrust investigation

Paramount has reportedly offered up some concessions in an effort to prevent an antitrust lawsuit by California and about 10 other states, according to Bloomberg reporting on Monday.

Reuters first reported on the potential suit from a group of unnamed states last week, which could throw a wrench in Paramount’s plans to buy rival Warner Bros. Discovery in a Hollywood megamerger.

The list of concessions is unknown, though Bloomberg previously reported that Paramount is open to divesting some of its kids TV assets to appease EU regulators.

Late last month, reports said US regulators appeared likely to approve the $110 billion merger, following a meeting between Paramount CEO David Ellison and DOJ antitrust staffers.

The list of concessions is unknown, though Bloomberg previously reported that Paramount is open to divesting some of its kids TV assets to appease EU regulators.

Late last month, reports said US regulators appeared likely to approve the $110 billion merger, following a meeting between Paramount CEO David Ellison and DOJ antitrust staffers.

$98B ⛽

The IATA released its latest financial outlook for the airline industry over the weekend, forecasting a $98 billion jump in the sector’s collective fuel bill. The world’s largest trade group representing airlines expects the oil spike to halve profits by 49% from last year to $23 billion.

The group also expects profit margins to halve year over year, falling from 2025’s 4.2% to 2%. Still, revenue is expected to climb to $1.17 trillion from $1.07 trillion.

A surge in the cost of jet fuel has rocked US and global airlines this year, leading Delta Air Lines, United Airlines, American Airlines, Southwest Airlines, JetBlue, and others to raise fares and ancillary charges like bag fees. Low-cost carriers, which operate on smaller margins, have been squeezed the hardest, resulting in Spirit’s shutdown.

“It’s a tough year for all airlines, especially those whose balance sheets had not yet recovered from COVID. And, of course, for those operating in the Gulf,” said IATA Director General Willie Walsh, who added that demand is holding up and about half of passengers expect to spend more on travel this year. “That bodes well for a strong northern summer peak season. The big unknown is how long travelers and shippers can tolerate the higher costs of connectivity.”

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