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Roblox keeps adding users of all ages

The gaming platform's increasing emphasis on more mature content seems to be working

Tom Jones

Roblox Corp. just posted a strong Q2, with revenues rising 31% year-on-year to $894 million, engagement hours up 24% to 17.4 billion, and daily active users reaching 79.5 million, as more and more people log in each day to explore the vast range of “experiences” that the video game platform has to offer. 

Although shares actually slipped yesterday on the back of news that the company’s long-serving CFO Michael Guthrie would be stepping down, there was much for Roblox execs to cheer, not least of all that their efforts to host more mature content on the platform (think games with horror elements, violence, and crude humor) seem to be paying off. 

Roblox users
Sherwood News

Not just for kids

While Roblox has always been pretty broad in terms of what users can actually get up to — you can clock in for a shift at a virtual Ikea and get paid actual money to do so, for instance, or attend in-game concerts from artists like Charli XCX, Mariah Carey, or Lil Nas X — the company announced plans last summer to let game developers make exclusive content for users who've verified they're over 17. 

Since then, the platform has seen the oldest cohort that it breaks out, the over 13s, grow by almost 10 million daily active users, while the number of DAUs aged 13 and under has risen just 4.2 million in the same period.

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Tom Jones

Demis Hassabis, Google DeepMind’s CEO and founder, was also an early Anthropic investor

A chess prodigy and an actual a knight of the realm in the UK, it’s perhaps no surprise that Demis Hassabis has made some strategic moves about his exposure to AI upside. According to people familiar with the matter, the influential AI architect became an angel investor in Anthropic, currently behind many of the leading AI models, per Arena AI leaderboards.

The Nobel Prize winner’s position in the Claude creator was previously undisclosed and, per the Financial Times, highlights Hassabis’ “growing influence across the AI industry.”

Google, which bought DeepMind, the company that Hassabis cofounded and heads to this day, for a reported ~$400 million in 2014, is also a key Anthropic investor. The tech giant reportedly plans to invest up to $40 billion in the AI company as part of the mutually beneficial relationship the pair have forged, with reports that Anthropic has committed to spending $200 billion in the other direction on Google’s cloud services over the next five years.

Im playing all sides, so I always come out on top

In addition to his financial support for Anthropic, Hassabis has also invested in a range of AI startups launched by colleagues, such as Inflection AI, a company set up by DeepMind cofounder Mustafa Suleyman (who is now CEO of Microsoft AI), as well as efforts from other collaborators, like David Silver’s Ineffable Intelligence.

Hassabis also emerged as a recurring figure on the fringes of the recent Elon Musk v. Sam Altman trial, cropping up repeatedly in testimonies and court documents and appearing to live, as The Verge put it, “rent-free” in Musk’s head.

Founded in 2021, Anthropic has recently raised funding at a reported $900 billion valuation, sending it soaring ahead of competitor OpenAI.

The Nobel Prize winner’s position in the Claude creator was previously undisclosed and, per the Financial Times, highlights Hassabis’ “growing influence across the AI industry.”

Google, which bought DeepMind, the company that Hassabis cofounded and heads to this day, for a reported ~$400 million in 2014, is also a key Anthropic investor. The tech giant reportedly plans to invest up to $40 billion in the AI company as part of the mutually beneficial relationship the pair have forged, with reports that Anthropic has committed to spending $200 billion in the other direction on Google’s cloud services over the next five years.

Im playing all sides, so I always come out on top

In addition to his financial support for Anthropic, Hassabis has also invested in a range of AI startups launched by colleagues, such as Inflection AI, a company set up by DeepMind cofounder Mustafa Suleyman (who is now CEO of Microsoft AI), as well as efforts from other collaborators, like David Silver’s Ineffable Intelligence.

Hassabis also emerged as a recurring figure on the fringes of the recent Elon Musk v. Sam Altman trial, cropping up repeatedly in testimonies and court documents and appearing to live, as The Verge put it, “rent-free” in Musk’s head.

Founded in 2021, Anthropic has recently raised funding at a reported $900 billion valuation, sending it soaring ahead of competitor OpenAI.

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