Taco Bell’s drive-thru is really quick but often wrong
One of our favorite annual datasets, QSR Magazine’s Drive-Thru Report, dropped yesterday and saw Taco Bell crowned as the fastest drive-thru in the industry for the 4th year in a row. But just how fast is the fastest food vendor in the business?
Well, Taco Bell customers could expect to spend just under 4 minutes and 15 seconds to complete the whole process (queuing for, placing, waiting on, and receiving their order) in 2024. But, although the Live Más chain is the fastest of the chains tracked, what it gains in speed it seems to lose in accuracy — according to the QSR report 15% of Taco Bell drive-thru orders were wrong.
Still, Taco Bell, which celebrated National Taco Day yesterday after recently swinging a deal with the organizers to ensure it always falls on a Tuesday, will be broadly happy with the results… and even happier when a fleet of new AI assistants start fitting into its already industry-leading system.
Well, Taco Bell customers could expect to spend just under 4 minutes and 15 seconds to complete the whole process (queuing for, placing, waiting on, and receiving their order) in 2024. But, although the Live Más chain is the fastest of the chains tracked, what it gains in speed it seems to lose in accuracy — according to the QSR report 15% of Taco Bell drive-thru orders were wrong.
Still, Taco Bell, which celebrated National Taco Day yesterday after recently swinging a deal with the organizers to ensure it always falls on a Tuesday, will be broadly happy with the results… and even happier when a fleet of new AI assistants start fitting into its already industry-leading system.
