A young man smokes a Cuban cigar in a pub.

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Tobacco giant Philip Morris might sell its cigar business, as it works toward a smoke-free future

Cigar sales lit up during the pandemic, but have faded since.

3/3/25 11:21AM

Marlboro owner Philip Morris International is considering a potential sale of its cigar business in the US as the company continues to shift toward its smoke-free products. The tobacco maker is looking for over $1 billion for its cigar unit, per Bloomberg.

Putting out its cigar business isn’t entirely surprising — the division came almost as an add-on when it acquired Zyn maker Swedish Match to focus on smoke-free products, seeing a ~22% dip in cigar shipments since the takeover. Indeed, the US cigar market as a whole has been gently burning down, with sales down ~23% in 2023 relative to the pandemic high of 2021.

Stubbing out

As sales of cigarettes continue to steadily drop, tobacco companies have long been searching for something to light up their sales figures. For Philip Morris, while traditional combustible products still take up a large part of its earnings, the company’s growth is now mainly driven by its smoke-free alternatives like IQOS and Zyn pouches, which bring in about 40% of the company’s total sales as of the latest quarter.

One bright spark in the market is high-end, handmade cigars — a trend which the machine-based cigar maker Philip Morris is on the wrong side of.

Max Knoblauch24h

The Trump administration is reportedly planning a 50% made-in-America requirement for USMCA tariff relief

Qualifying for USMCA-related lower tariffs may soon require more US-made vehicle components, according to reporting by The Wall Street Journal.

The Trump administration is reportedly planning to introduce a 50% US content requirement for vehicles covered by the trade pact to receive lower tariffs. The content would be measured by cost, according to the WSJ.

There currently isn’t any US-specific requirement for those lower tariff rates, but in order to receive preferential tariffs, vehicles are must contain at least 75% regional content (components made in North America). Per Reuters reporting, the Trump admin is seeking to raise the regional requirement to 82%.

These reported plans are subject to change as the US negotiates USMCA terms with Mexico over the next few months.

Overall, Tesla will likely have the easiest time qualifying for any stricter requirements. The automaker’s vehicles contained the highest amount of US/Canadian content in 2025, according to American University research. Ford, GM, and Stellantis all scored lower.

Notably: the underlying government data that many domestic content measurements rely on intentionally combines US and Canadian components, so it’s difficult to know exactly how much of any given vehicle is specifically US-made.

Exclusive | Trump Administration Wants Autos Under USMCA to Be at Least 50% Made in America

These reported plans are subject to change as the US negotiates USMCA terms with Mexico over the next few months.

Tom Jones5/29/26

The $640,000 Luce makes the average Ferrari look like a bargain

Put aside the shape; put aside the smoothing out of Ferrari’s iconic sharp edges; put aside, even, the calls from former Chairman and President Luca Cordero di Montezemolo to “take the Prancing Horse off.” On the grounds of price alone, Luce detractors might have a point.

By now, many of us will have read the criticisms of Ferrari’s first fully electric vehicle, as the Luce — which was unveiled to the world earlier this week and promptly saw the company’s shares crash out in New York and Milan — gets subtly shaded by competitors online and not-so-subtly shaded by basically everyone else.

What makes all of this worse for Ferrari is that, even by the luxury car maker’s notoriously high standards, they’ve slapped a pretty hefty price tag on the Luce, and the company’s CEO, Benedetto Vigna, has already been forced to defend the €550,000 ($640,000) price point, saying yesterday that it’s “fair to pay for innovation,” per Reuters.

While Ferrari’s cars have been getting more expensive of late, as recently as 2022, Ferrari’s average revenue per car sold was around $340,000. At nearly twice that price, this new electric model is obviously proving a little much (visually, conceptually, and financially) for many loyal and long-standing fans of the Prancing Horse to stomach.