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President-elect Donald Trump and Apple CEO Tim Cook during a 2019 tour of a facility where Apple’s Mac Pros are assembled (Mandel Ngan/Getty Images)

What the Trump tariffs could mean for Apple

Only about 10% of iPhones are produced outside of China. Thankfully for Tim Cook, this isn’t his first rodeo.

President-elect Donald Trump said yesterday he would impose an additional 10% tariff on goods coming in from China. Ostensibly that’s bad news for Apple, which makes the vast majority of its products in China. As with everything Trump-related, there’s a lot of uncertainty about what will actually happen.

Here are some points to consider:

  • Thanks to CEO Tim Cook’s relatively amicable relationship with Trump, Apple was exempted from many of the China tariffs during Trump’s first presidency. It’s possible Apple could use that relationship to get an exemption once again — but this time, there’s a long line of other tech CEOs who are doing the same.

  • Apple currently has some US projects in the works, including an Arizona chip plant and a North Carolina campus that might soften Trump’s stance on the company’s China manufacturing. Cook famously — and smartly — said nothing when Trump incorrectly took credit for helping open a new Apple facility in the US. (It had been open for years.)

  • Last time around, Apple had argued that it couldn’t make its Apple Watch outside of China and meet American demand for the product. Such an argument might hold less weight now that the company has had a whole other presidency to figure ways out of China production.

  • Apple has moved some of its China production to India in a bid to lessen its reliance on China and, by extension, its tariffs. Despite that, only about 10% of iPhones are produced outside of China.

  • If Apple doesn’t secure another exemption, the impact on its gross margins could be significant, analysts say.

  • China is also an important market for Apple goods. If China retaliates against the tariffs with its own, that could also be bad news for Apple, which gets about 17% of its sales there.

  • So far the market doesn’t seem to be too worried about Apple. Its stock is currently up about 0.5% today.

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Demis Hassabis, Google DeepMind’s CEO and founder, was also an early Anthropic investor

A chess prodigy and an actual a knight of the realm in the UK, it’s perhaps no surprise that Demis Hassabis has made some strategic moves about his exposure to AI upside. According to people familiar with the matter, the influential AI architect became an angel investor in Anthropic, currently behind many of the leading AI models, per Arena AI leaderboards.

The Nobel Prize winner’s position in the Claude creator was previously undisclosed and, per the Financial Times, highlights Hassabis’ “growing influence across the AI industry.”

Google, which bought DeepMind, the company that Hassabis cofounded and heads to this day, for a reported ~$400 million in 2014, is also a key Anthropic investor. The tech giant reportedly plans to invest up to $40 billion in the AI company as part of the mutually beneficial relationship the pair have forged, with reports that Anthropic has committed to spending $200 billion in the other direction on Google’s cloud services over the next five years.

Im playing all sides, so I always come out on top

In addition to his financial support for Anthropic, Hassabis has also invested in a range of AI startups launched by colleagues, such as Inflection AI, a company set up by DeepMind cofounder Mustafa Suleyman (who is now CEO of Microsoft AI), as well as efforts from other collaborators, like David Silver’s Ineffable Intelligence.

Hassabis also emerged as a recurring figure on the fringes of the recent Elon Musk v. Sam Altman trial, cropping up repeatedly in testimonies and court documents and appearing to live, as The Verge put it, “rent-free” in Musk’s head.

Founded in 2021, Anthropic has recently raised funding at a reported $900 billion valuation, sending it soaring ahead of competitor OpenAI.

The Nobel Prize winner’s position in the Claude creator was previously undisclosed and, per the Financial Times, highlights Hassabis’ “growing influence across the AI industry.”

Google, which bought DeepMind, the company that Hassabis cofounded and heads to this day, for a reported ~$400 million in 2014, is also a key Anthropic investor. The tech giant reportedly plans to invest up to $40 billion in the AI company as part of the mutually beneficial relationship the pair have forged, with reports that Anthropic has committed to spending $200 billion in the other direction on Google’s cloud services over the next five years.

Im playing all sides, so I always come out on top

In addition to his financial support for Anthropic, Hassabis has also invested in a range of AI startups launched by colleagues, such as Inflection AI, a company set up by DeepMind cofounder Mustafa Suleyman (who is now CEO of Microsoft AI), as well as efforts from other collaborators, like David Silver’s Ineffable Intelligence.

Hassabis also emerged as a recurring figure on the fringes of the recent Elon Musk v. Sam Altman trial, cropping up repeatedly in testimonies and court documents and appearing to live, as The Verge put it, “rent-free” in Musk’s head.

Founded in 2021, Anthropic has recently raised funding at a reported $900 billion valuation, sending it soaring ahead of competitor OpenAI.

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