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Man on airplane
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You’re paying $383 for a plane ticket. About $3.80 is profit for US airlines.

Now you see why they go so heavy on the ice in that in-flight ginger ale.

About 18.5 million passengers flew over the Fourth of July weekend, according to TSA estimates. At last year’s average fare price of $383, that means airlines raked in roughly $7.1 billion in holiday weekend ticket sales.

It’s likely that very little of that was profit for carriers.

An analysis of company reports and data from the Bureau of Transportation Statistics shows that between 2021 and 2024, the big four US airlines — Delta Air Lines, United Airlines, American Airlines, and Southwest Airlines — earned approximately $5.51 in profit per passenger. That’s down sharply from the four years leading into the pandemic (2016 to 2019), when the companies’ profit per passenger averaged $19.26.

But in the first quarter this year, as airlines reeled from tariffs and a decline in travel spending, the figure dropped to just $0.55. (First quarters are also typically airlines’ least profitable.)

“The airline industry, over time, looks like the Alps in terms of profitability and loss,” Bill McGee, senior aviation fellow at the American Economic Liberties Project, said. “It’s hard to talk about this industry and lump the airlines all together. They could theoretically be losing money on some routes that they absolutely have to fly, or they could be making a ton of money because they have no competition there.”

That’s not to say there isn’t plenty of money to be made flying planes. Airlines’ bottom lines can vary dramatically from year to year owing to things like terminal construction costs, leases, fuel prices, and labor contracts. Case in point: in the first quarter of 2024, JetBlue paid $530 million in breakup fees to terminate its failed merger with Spirit.

But declining margins can shed light on why budget airlines have spent recent years un-budgeting themselves, adding premium seating categories, lounges, and, in Southwest’s case, ending some of their most popular cost-saving policies to rake in additional cash from fees.

Checked luggage charges totaled $7.27 billion last year among the country’s largest airlines — up more than 26%, or $1.5 billion, from 2019. It’s been a rapid ascent for the revenue category, which Spirit introduced in the US less than 20 years ago, in 2007.

As fares have largely plateaued, airlines have also heavily relied on selling points to credit card partners. Delta scored $2 billion from its American Express card in the first quarter alone, up 13% from the same period last year. Unlike the low-margin business of actually flying people around, airline credit card businesses’ have a profit margin of about 50%.

These newer revenue streams have driven profits for airlines in recent years and kept airfares relatively low when adjusted for inflation. But, McGee points out, it’s a little like comparing watermelons to grapes, since ticket costs used to include many of the services that are now add-on charges, separate from average fare calculations.

According to McGee, the current shift away from the budget model and larger lack of competition in the industry could soon drive real costs for consumers higher. Since 2007, only two new scheduled passenger airlines have launched in the US: Avelo and Breeze. That’s the longest stretch of time in US aviation history with only two new airlines.

“The only thing that disciplines pricing, that brings fares down for consumers in this country, are the small airlines,” McGee said. “If they all went away tomorrow — through bankruptcy, through merger, whatever — we'll be paying twice as much next Monday, guaranteed.”

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Tom Jones

Prime Day is here again and Amazon’s subscription service has never been more popular

Well, it’s that time of year again: many have made their wish lists, people are scraping together the money they’ve saved to pick out a perfect gift, some are presumably leaving out refreshments for the weary delivery drivers and, more and more, drones.

It’s Amazon Prime Day — meaning that it’s the second day of the four-day promotional event that Amazon still calls Prime Day — of course, and it’s even come early this year, with the company bringing the period into late June from July, when it’s been traditionally held for the last five years.

The Prime Age

Alongside the eyes and endless clicks that the arbitrary stream of listicles on “The Best Prime Day Deals” that almost every media outlet pours into, Amazon will also be cheering the fact that there’s now more Prime users than ever before to devour the retailer and its sellers’ sometimes-contested “discounts.” Indeed, according to the latest annual estimates from Consumer Intelligence Research Partners (CIRP), there were just over 200 million American shoppers using Amazon’s massive subscription service at the end of 2025.

business

Electronic Arts launches a platform to put more ads in its games

Video game publishing giant EA launched a new platform on Monday designed to make the process of selling immersive ad space in its popular games easier.

The company says the platform, called EA Advertising, allows brands to “integrate directly into gameplay through dynamic, real-time placements, from stadium signage to custom in-game content.”

More so than other studios, EA has incorporated advertising into its most popular titles. As Kotaku points out, the company’s ad efforts stretch as far back as 2006. Several of its sports franchises already feature partnerships with brands like Visa, Lowe’s, Red Bull, and PepsiCo.

In-game advertising hasn’t exactly been embraced by fans, but industry experts expect it to ramp up as companies seek more revenue to offset higher games budgets and surging memory costs. EA rival Take-Two has taken a different approach, with CEO Strauss Zelnick recently saying the company was “not at risk of doing brand partnerships” in the forthcoming “Grand Theft Auto VI,” and that ads in full-price games seems “unfair.”

The $55 billion deal to take EA private, led by Saudi Arabia’s Public Investment Fund, is set to close at the end of this month. Being the largest leveraged buyout in history, EA will likely look for more ways to boost revenue to cover interest payments.

More so than other studios, EA has incorporated advertising into its most popular titles. As Kotaku points out, the company’s ad efforts stretch as far back as 2006. Several of its sports franchises already feature partnerships with brands like Visa, Lowe’s, Red Bull, and PepsiCo.

In-game advertising hasn’t exactly been embraced by fans, but industry experts expect it to ramp up as companies seek more revenue to offset higher games budgets and surging memory costs. EA rival Take-Two has taken a different approach, with CEO Strauss Zelnick recently saying the company was “not at risk of doing brand partnerships” in the forthcoming “Grand Theft Auto VI,” and that ads in full-price games seems “unfair.”

The $55 billion deal to take EA private, led by Saudi Arabia’s Public Investment Fund, is set to close at the end of this month. Being the largest leveraged buyout in history, EA will likely look for more ways to boost revenue to cover interest payments.

business

JM Smucker says it sold $1 billion worth of Uncrustables in FY2026

After years of booming sandwich sales, JM Smucker has finally earned a billion-dollar crust.

On Tuesday, the company reported results for fiscal year 2026, highlighting better-than-expected profits driven by higher prices for coffee and sweet baked goods. However, at another point on the earnings call, CEO Mark Smucker pointed to one particularly jammy figure: in line with previous forecasts, the company sold $1 billion worth of its (almost always) crustless sandwiches, Uncrustables, in the last year alone.

business

Paramount reportedly offers concessions to resolve multistate antitrust investigation

Paramount has reportedly offered up some concessions in an effort to prevent an antitrust lawsuit by California and about 10 other states, according to Bloomberg reporting on Monday.

Reuters first reported on the potential suit from a group of unnamed states last week, which could throw a wrench in Paramount’s plans to buy rival Warner Bros. Discovery in a Hollywood megamerger.

The list of concessions is unknown, though Bloomberg previously reported that Paramount is open to divesting some of its kids TV assets to appease EU regulators.

Late last month, reports said US regulators appeared likely to approve the $110 billion merger, following a meeting between Paramount CEO David Ellison and DOJ antitrust staffers.

The list of concessions is unknown, though Bloomberg previously reported that Paramount is open to divesting some of its kids TV assets to appease EU regulators.

Late last month, reports said US regulators appeared likely to approve the $110 billion merger, following a meeting between Paramount CEO David Ellison and DOJ antitrust staffers.

$98B ⛽

The IATA released its latest financial outlook for the airline industry over the weekend, forecasting a $98 billion jump in the sector’s collective fuel bill. The world’s largest trade group representing airlines expects the oil spike to halve profits by 49% from last year to $23 billion.

The group also expects profit margins to halve year over year, falling from 2025’s 4.2% to 2%. Still, revenue is expected to climb to $1.17 trillion from $1.07 trillion.

A surge in the cost of jet fuel has rocked US and global airlines this year, leading Delta Air Lines, United Airlines, American Airlines, Southwest Airlines, JetBlue, and others to raise fares and ancillary charges like bag fees. Low-cost carriers, which operate on smaller margins, have been squeezed the hardest, resulting in Spirit’s shutdown.

“It’s a tough year for all airlines, especially those whose balance sheets had not yet recovered from COVID. And, of course, for those operating in the Gulf,” said IATA Director General Willie Walsh, who added that demand is holding up and about half of passengers expect to spend more on travel this year. “That bodes well for a strong northern summer peak season. The big unknown is how long travelers and shippers can tolerate the higher costs of connectivity.”

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