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THERE GOES THE BRIDE

America’s marriage rate has been dropping for years — don’t expect Gen Z to change that trend

As marriage rates continue to fall, analysis from Pew Research Center indicates even fewer I do’s in the next generation.

Millie Giles

Though the right to marriage is something America’s political system actually agrees on, new research suggests that young people aren’t so wedded to the idea of tying the knot themselves.

Maybe they’re already fretting about the cost, or maybe they’re more concerned about bad grades than bridal parties, but new analysis of survey data from the University of Michigan conducted by Pew Research Center found that high schoolers in the US today are far less likely to express interest in marriage than previous generations.

Indeed, just 67% of 12th graders in 2023 said they were likely to get married one day, compared with the 80% reported three decades before, while the share who said they were most likely to not get married at all nearly doubled to 9% over that period.

Young Americans marriage rate
Sherwood News

This tracks with a long observed decline in US marriage rates, per Census Bureau data cited by USAFacts. At the most recent count, in 2024, the share of married households was only 47.1% — slightly above the all-time low of 46.8% recorded in 2022.

Without a hitch

At the same time, the US is also seeing fewer separations: the number of divorces per 1,000 married women plummeted to 14.4 in 2023, down from its 1980 peak (22.6). So, if messy marriage breakups aren’t as probable, how come young people today are less drawn to going down the aisle?

The same Pew survey found that while the share of boys expressing a desire to marry has remained “virtually unchanged,” girls in 2023 were far less likely to say they thought they’d get married one day than those in 1993 (61% vs. 83%) — which, much like falling birth rates, could be the result of a whole host of personal, political, or pay-related reasons.

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Netflix launches gaming app for children 8 and under

Netflix on Monday launched Netflix Playground, a new stand-alone gaming app aimed at kids 8 and under.

The app promises “no ads, in-app purchases, or extra fees” and is included with all memberships. At launch, it includes games featuring “Peppa Pig,” “Storybots,” and “Sesame Street.”

Netflix began adjusting its gaming strategy in 2024, closing its large AAA studio. Last year, the streamer began focusing more on multiplayer party and family-friendly games.

Late last month, Netflix quietly raised its prices for the fourth time since 2022.

Netflix began adjusting its gaming strategy in 2024, closing its large AAA studio. Last year, the streamer began focusing more on multiplayer party and family-friendly games.

Late last month, Netflix quietly raised its prices for the fourth time since 2022.

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“Super Mario Galaxy Movie” delivers holiday weekend records for theater chains

Universal’s “Super Mario Galaxy Movie” cleared an estimated $372.5 million globally in its opening five-day weekend, marking another successful foray into theaters for Nintendo.

Both AMC and Cinemark on Monday announced that the movie — along with continued popularity for titles like “Project Hail Mary” and “Hoppers” — propelled them to record-breaking Easter weekends.

According to AMC, the Yoshi popcorn bucket has pushed “Mario Galaxy” into the second-best merchandising program ever for the theater chain, behind only Taylor Swift’s Eras Tour concert film. According to Cinemark, Mario-themed “glitter popcorn” and other food items tied to the title have already resulted in the “most successful merchandise program Cinemark has ever delivered for a single title.”

AMC and Cinemark shares climbed in early trading on Monday.

“Mario Galaxy” pulled in $190.1 million domestically over the five-day weekend, below the first film’s $204 million (it was also released over the Easter weekend in 2023), but still near the top of the best holiday box office performances ever.

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