KPOP DEMON HUNTERS A SING-ALONG EVENT FAN SURPRISE!

(Roy Rochlin/Getty Images)

(Netflix on the) couch-couch-couch-couch

“KPop Demon Hunters” just became Netflix’s most watched film

Merch. Sequels. More KPDH. Netflix execs have another big hit on their hands.

8/29/25 10:41AM

Updated 9/17/25 9:33AM

Netflix’s Korean-inspired hits just keep on coming, as “KPop Demon Hunters” has become the streamer’s most watched film of all time, racking up 314 million views since its June 20 release.

In just over two months, Netflix and Sony Pictures animated musical has surpassed “Red Notice,” the 2021 Ryan Reynolds film that previously held the record with 231 million views in its first 91 days.

Despite a slightly shorter run time, “KPDH” has also now taken the title of "most hours viewed" with a whopping 524 million hours on its record since its release.

Kpop demon hunters popularity chart — Sherwood News

That’s on top of scoring the theatre-averse streamer’s first box office No. 1 thanks to a sing-along version of the movie.

My little (revenue) pop

Unlike other movies on Netflix’s ranks that peak in their first week of release before slowing down, “KPDH” has gained popularity a little more steadily, raking in an average of 43 million hours viewed in the last three weeks of data reported. That unusual staying power is in part thanks to millions of kids who are reportedly watching the movie six to eight times on average (or even more for some) — an enthusiastic audience that’s frequently driving the top of the charts in the world of TV, too.

Alongside a flurry of celebrations around the film’s Billboard chart performance and potential Oscar ambitions, Netflix shareholders will be pleased to know that the streamer also owns the film’s merchandising rights. Naturally, they’re already talking about a sequel.

Update (September 17 2025): This article has been updated to reflect Netflix's latest data.

Millie Giles1/14/26

OpenAI set to air a minute-long Super Bowl ad for a second consecutive year, per WSJ

OpenAI is expected to broadcast a lengthy commercial at Super Bowl LX, The Wall Street Journal reported Monday.

Having aired its first-ever paid ad at last year’s Big Game, the ChatGPT maker is set to take another 60-second ad slot during NBC’s broadcast on February 8, according to people familiar with the matter.

Exclusive | OpenAI Set to Run Another Super Bowl Ad as Chatbot Competition Heats Up

Millie Giles

GOLDEN RATIO

1/12/26

Big winners at the Golden Globes could indicate this week’s Oscar noms

With the Academy’s nominations voting opening today, the results of the Globes might signal the direction of certain Oscars categories (statistically speaking).

Chalamet with award at the Golden Globes

Millie Giles1/9/26

Tamagotchis are making a comeback, 3 decades after first becoming a global toy craze

If you were a ’90s kid, you might remember the craze around little egg-shaped toys with an 8-bit digital screen, displaying an ambiguous pet-thing that demanded food and attention.

Now, on the brand’s 30th anniversary, the Tamagotchi — the Japanese pocket-sized virtual pet that launched a thousand cute and needy tech companions, from Nintendogs to fluffy AI robots — is making a minor comeback.

Tamagotchi Google Search Trends — Sherwood News

Looking at Google Trends data, searches for “tamagotchi” spiked in December in the US, up around 80% from just six months prior, with the most search volume in almost two decades.

While the toys are popular Christmas gifts, with interest volumes often seen ticking up in December each year, the sudden interest might also have something to do with the birthday celebrations that creator and manufacturer Bandai Namco are putting on, including a Tokyo exhibition that opened on Wednesday.

Game, set, hatch

More broadly, modern consumers appear to have a growing obsession with collectibles (see: Labubu mania), as well as a taste for nostalgia (see: the iPod revival, among many other trends).

But, having finally hit 100 million sales in September last year, the brand itself is probably just glad to exist, giving a whole new generation the chance to experience the profound grief of an unexpected Tamagotchi death.

Millie Giles

PANDORA’S BOX OFFICE

1/5/26

“Avatar: Fire and Ash” surpasses $1 billion globally after 18 days

James Cameron is now the first director in history to have four consecutive movies gross over a billion dollars.

$5.6B

Max Knoblauch12/23/25

Disney could be well on its way to its third billion-dollar film of the year following a $345 million opening weekend for “Avatar: Fire and Ash.” The film’s opening gross puts the “Avatar” franchise’s total box office earnings at $5.6 billion — and counting.

The latest film, the second “Avatar” entry under Disney’s tent, earned about 75% of its total box office gross internationally — in line with previous movies in the (as of now) trilogy. Domestically, this one earned $88 million, falling short of expectations.

“Fire and Ash” was the widest Imax release ever, debuting on 1,703 screens globally and earning $43.6 million through the format. The $345 million “Fire and Ash” opening weekend was the second-highest of 2025, behind Disney’s “Zootopia 2,” which recently passed the $1 billion mark, globally.

Year to date, Disney has earned $5.8 billion globally at the box office.