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MODERN FAMILIES

Who do Gen Z and Millennials live with in America?

A growing number of young people are living with parents or other relatives, leaving fewer “empty nesters”

David Crowther

As we enter the peak summer months, many students and newly-minted college graduates are taking their first steps into the big bad world of work. In decades gone by, a wave of weddings often followed and young newlyweds shacked up to leave a huge cohort of “empty nesters” behind. That is no longer the case.

In the late 1960s, nearly 40% of 18-24 year-olds lived with their spouse. Last year, just 6% did.

Indeed, data plotted from the Census Bureau (and inspired by reddit user u/theimpossiblesalad) reveals how dramatically the living arrangements of America’s youngest adults have changed in the last 50+ years.

Living arrangements of 18-24 year-olds

71% reported living with either their parents (56%) or other relatives (15%), making it the most common living arrangement by far.

Parent trap

For both cultural and financial reasons, young people are waiting longer to take those big traditional steps in life: the average age of a first marriage is rising, and the median homebuyer age has risen by a decade, to 49, in the last 20 years. If the current trend continues, more 18-24 year-olds will soon live alone than live with a spouse.

And, of course, a growing group of young adults continue to live with parents and other relatives well into their 20s and 30s.

Living arrangements 25-34 year-olds

Indeed, some 28% of America’s 25-34 year-olds also reported living with parents or other relatives in 2023.

Part of the reason, of course, is the crisis in housing affordability, as home-price-to-income ratios have increased in almost every single Metropolitan area in America since 1990.

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OpenAI set to air a minute-long Super Bowl ad for a second consecutive year, per WSJ

OpenAI is expected to broadcast a lengthy commercial at Super Bowl LX, The Wall Street Journal reported Monday.

Having aired its first-ever paid ad at last year’s Big Game, the ChatGPT maker is set to take another 60-second ad slot during NBC’s broadcast on February 8, according to people familiar with the matter.

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Tamagotchis are making a comeback, 3 decades after first becoming a global toy craze

If you were a ’90s kid, you might remember the craze around little egg-shaped toys with an 8-bit digital screen, displaying an ambiguous pet-thing that demanded food and attention.

Now, on the brand’s 30th anniversary, the Tamagotchi the Japanese pocket-sized virtual pet that launched a thousand cute and needy tech companions, from Nintendogs to fluffy AI robots — is making a minor comeback.

Tamagotchi Google Search Trends
Sherwood News

Looking at Google Trends data, searches for “tamagotchi” spiked in December in the US, up around 80% from just six months prior, with the most search volume in almost two decades.

While the toys are popular Christmas gifts, with interest volumes often seen ticking up in December each year, the sudden interest might also have something to do with the birthday celebrations that creator and manufacturer Bandai Namco are putting on, including a Tokyo exhibition that opened on Wednesday.

Game, set, hatch

More broadly, modern consumers appear to have a growing obsession with collectibles (see: Labubu mania), as well as a taste for nostalgia (see: the iPod revival, among many other trends).

But, having finally hit 100 million sales in September last year, the brand itself is probably just glad to exist, giving a whole new generation the chance to experience the profound grief of an unexpected Tamagotchi death.

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