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Luke Kawa

GameStop shoots up double digits on Keith Gill tweet featuring 69, 420

Shares of GameStop were jolted higher by over 10% and halted for volatility after Keith Gill, aka “Roaring Kitty,” tweeted this:

The picture is an edited version of Time Magazine’s “Person of the Year” cover from 2006. 

(It’s you. You — that is, people who post on the internet — were the person of the year, with Bill Gates as your predecessor and Vladimir Putin as your successor.)

AMC, another meme stock, also caught a bid on this micro missive; Chewy, a stock Gill has liked in the past, did not.

This more stripped-down edition of the cover also includes a time bar showing the video at 1:09/4:20. 

I haven’t the faintest clue what the 1:09 is about. GameStop doesn’t have any corporate event scheduled for January 9 (nor does Chewy, for that matter). There isn’t a weekly options expiry that day (that’s the next day). Perhaps Keith Gill plans on making some kind of announcement on Thursday, January 9, at 4:20 p.m. ET? Who knows. There isn’t a ton of open interest in out-of-the-money call options for the January 10 expiry in GameStop, either. We haven’t yet seen any ramps in activity the way we did in late April

Oh wait. 1:09. 60 seconds in a minute. 69. Well then, that solves that.

On the other hand, 420 is a slang reference for what I want to do after having figured that out.

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Luke Kawa

Crocs rises on new marketing campaign for HeyDude brand starring Sydney Sweeney


Sydney Sweeney has great... feet?

Shares of Crocs are rising after the footwear company’s HeyDude brand unveiled a new marketing effort starring actress Sydney Sweeney for its Austin Lift shoe line.

Sweeney’s controversial ad campaign for American Eagle spurred a massive jump in the denim maker’s shares, caught the attention of the president, and prompted “an uptick in customer awareness, engagement, and comparable sales,” per American Eagle’s management.

Sweeney was first announced as HeyDude’s global spokesperson in August 2024, and doesn’t seem to have given the brand a major boost so far.

Max Knoblauch
9/26/25

Ford and GM reach 52-week highs as EPA seeks to repeal emissions rules

Shares of Ford and GM are each trading at 52-week highs on Friday, as investors pile into gas-powered US automakers with the looming end of the EV tax credit and the Trump administration’s potential repeal of vehicle emissions standards.

A lobby representing Ford, GM, and nearly all other major automakers has expressed support for the EPA’s proposal to repeal the long-standing endangerment finding that declared greenhouse gases a threat to human life. The finding provides the legal foundation for the EPA to regulate vehicle emissions.

Yesterday, EV giant Tesla urged the Trump administration to keep the standards in place.

Friday afternoon saw Ford shares reach their highest level since July 2024, while GM’s stock hit highs not seen since January 2022.

Citi equity analysts on the key valuation issue facing the market.

Citi’s US market analyst on the key valuation test facing the market

“It kind of comes down to, what inning do you think we are in this AI game?”

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Luke Kawa

GameStop surges as company offers promotions to boost launch of “Pokémon” Mega Evolution set

GameStop is jumping as the company offers promotions to boost interest for today’s North American launch of the Mega Evolution set of the “Pokémon Trading Card Game.”

Options activity is a little more tilted to the bull side than usual. Over the past month, a little less than four calls have changed hands for every put option. As of 10:22 a.m. ET, that ratio is over five to one.

It’s a big day for collectibles fans and gamers alike: beyond the “Pokémon TCG” drop, there are also new collections from “Yu-Gi-Oh! and Magic: The Gathering being released and EA SPORTS FC 26, as well.

As we’ve written, Pokémon trading cards have been skyrocketing in value, and GameStop’s collectibles business has been accelerating. These are two sides of the same coin.

Mega Gardevoir... here I come!

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