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Luke Kawa

The bad news: Amazon’s Prime Day is flopping. The good news: That was priced in.

Shares of Amazon dipped to session lows, erasing most of the day’s gains, after Momentum Commerce said that sales for Day 1 of Prime Day were down a bruising 41% compared to last year — before bouncing right back to reverse that drop.

It seems the bad news was priced in yesterday, when early reports from the same online sales manager said that the first four hours of sales were down 14% versus 2024.

Well, it’s a good thing this Prime Day is more like Prime Week, lasting four days rather than the usual two, leaving time to make up ground, but this is a pretty awful start. It’s far too soon to overgeneralize whether this is a demand-side commentary on the state of the consumer or more on the supply side, with brands being unwilling to offer discounts in light of tariffs — or, probably some mix of both.

It’s also probably a good time to remind everyone that of Amazon’s $18.4 billion in operating income for the first quarter, a whopping $11.5 billion came from Amazon Web Services.

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Nike plunges on weak guidance as China sales slide and tariffs bite

Nike fell around 10% in pre-market trading Friday after the sportswear brand issued lower-than-expected Q3 guidance, despite beating Wall Street estimates on both earnings and revenue for the latest quarter just finished (Q2).

Sales rose 1% year on year to $12.4 billion for the quarter ended November 30, beating the $12.2 billion estimate compiled by LSEG, while adjusted earnings per share of $0.53 also topped the $0.38 estimate — aided by a 9% sales increase in North America, which helped offset a 17% decline in China.

However, for the quarter starting December 1, Nike expects revenues to be "down low single digits" with only "modest growth" in North America, while weakness in China and the company’s Converse brand is expected to persist, CFO Matthew Friend said on the earnings call. The company’s gross margin is also expected to fall by around 175-225 basis points, due to higher costs tied to new tariffs, he added.

After a years-long pivot towards a more direct relationship with customers, Nike’s D2C strategy is stumbling, with a 14% drop in sales for “NIKE Brand Digital.” Its Converse brand was another sore spot, posting a 30% sales drop in Q2, following a 27% decline in Q1.

China also remains a key pressure point, with sales in the region dropping 17% year-on-year, as CEO Elliott Hill — now a little over a year into his turnaround plan — said its recovery is "not happening at the level or the pace we need to drive wider change." Still, he added that the company is now "in the middle innings" of its comeback.

With this morning's slump, Nike shares are down down roughly 23% year-to-date.

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Oracle soars after TikTok signs agreement to sell its US operations to consortium that includes the cloud computing giant

Oracle is up 5.5% in premarket trading on Friday following yesterday’s news that TikTok owner ByteDance signed contracts with three major investors who are leading a joint venture to take over the short-form video app’s US operations, per a widely-cited company memo from TikTok CEO Shou Zi Chew.

The trio of parties in that consortium are the cloud computing company, private equity firm Silver Lake, and MGX, a tech investment company backed by Abu Dhabi.

Per reports, the structure of the deal is roughly aligned with what was outlined in September, which valued TikTok’s US operations at about $14 billion. Relative to some less-popular peers, that seems like a pretty low price tag, so picking up doomscrolling on a discount (or if you prefer, short-term video browsing on a budget) looks to be a worthy catalyst for the bump in the beaten-down hyperscaler’s shares. And that’s even before mentioning the potential for Oracle’s cloud business to enhance its preexisting relationship with TikTok.

CAMARILLO, CA FEBRUARY 09: A cannabis farm worker de-leafs cann

Trump signs executive order expediting reclassification of marijuana as a less dangerous drug

Rescheduling would lift regulatory pressures that have been weighing on US cannabis operators’ margins. Shares of weed companies, many of which don’t sell cannabis in the US, tumbled an hour before the executive order was signed.

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Rivian climbs as it rolls out a “universal hands-free” update and scores an upgrade from Baird

Shares of EV maker Rivian are on pace for their 10th best day of 2025 on Thursday, following an upgrade from Baird to “buy” from “hold” and the rollout of its new hands-free driving update.

Baird raised its price target on Rivian nearly 79% to $25, writing that “2026 is the year of R2.”

Meanwhile, Rivian says its new hands-free feature will allow drivers to take their hands off the wheel across 3.5 million miles of US and Canadian roads.

Despite referring to it as universal hands-free driving, the EV maker says the feature will not stop or slow for traffic lights or stop signs, follow navigation systems, or make turns, and will function only on roads with visible lane lines.

Rivian revealed the update at its AI Day last week, when it also hinted at a robotaxi plan.

Meanwhile, Rivian says its new hands-free feature will allow drivers to take their hands off the wheel across 3.5 million miles of US and Canadian roads.

Despite referring to it as universal hands-free driving, the EV maker says the feature will not stop or slow for traffic lights or stop signs, follow navigation systems, or make turns, and will function only on roads with visible lane lines.

Rivian revealed the update at its AI Day last week, when it also hinted at a robotaxi plan.

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