The Information published an interesting piece today about the internal struggles that have delayed Apple’s AI efforts, including making Siri into an actually useful assistant. The article goes into conflicting management styles, differing priorities, and executive power struggles, and you should read it all.
But here are a couple interesting tidbits:
Apparently, when Apple gave its AI demo last June, the Siri that helped an Apple executive track her mom’s flight using her email and real-time flight data wasn’t a Siri familiar to people who worked at Apple. “Among members of the Siri team at Apple, though, the demonstration was a surprise,” wrote Wayne Ma at The Information. “They had never seen working versions of the capabilities, according to a former Apple employee.”
The piece also introduced us to a sick burn. Other Apple engineers reportedly had a nickname for the AI and machine learning team responsible for Siri that poked fun at their relaxed work ethic and failures to execute: “AIMLess.”