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Stargate I in Abilene, Texas.
Stargate I in Abilene, Texas (OpenAI)

Rising ambitions and skyrocketing costs: Here’s what we know about Project Stargate

As the number of gigawatts and GPUs grows, so do the questions about how the massive data center project will be paid for.

As tech giants like Meta, xAI, Microsoft, and Amazon race to build colossal AI data centers, one massive undertaking stands apart from the rest in its ambitious goals: Project Stargate.

In the eight months since Stargate was announced — backed by partners OpenAI, Oracle, SoftBank, and Nvidia, which have pledged hundreds of billions toward it — the scale and ambition of the project have grown.

Still, details are scant and questions have arisen about how the companies involved will raise the eye-popping amounts of capital needed for the pricey data centers described in the plan. 

A time lapse of Stargate I construction, in Abilene, Texas. Imagery from April 26, 2024, to September 29, 2025 (Copernicus)

Let’s dive into the details of what we know about Stargate’s plans in the US, and look at the questions that remain unanswered. 

“Project Ludicrous”

In January 2025, on the first full day of his second term, President Trump announced the largest “AI infrastructure project, by far, in history” standing alongside SoftBank founder and CEO Masayoshi Son, Oracle founder and CTO Larry Ellison, and OpenAI cofounder and CEO Sam Altman.

Trump described Project Stargate as a new American company that will be investing $500 billion in the US and creating over 100,000 jobs “almost immediately.” The plan was audacious and at a scale without precedent. 

Ellison, Son, and Altman spilled some details: 

  • The first site was a massive data center already under construction in Abilene, Texas.

  • The project consisted of 10 sites, and each building would be 500,000 square feet.

  • The plan would expand to 20 sites.

  • Son said SoftBank would invest $100 billion “immediately,” and the remaining $400 billion over four years.

While plans were being developed, the effort went by the code name “Project Ludicrous.”

OpenAI’s initial press release identified the equity partners in Stargate as SoftBank, OpenAI, Oracle, and MGX — United Arab Emirates’ state-owned investment fund. Arm, Microsoft, and Nvidia were listed as technology partners. 

Stargate I, the first site of the project, will reportedly cost about $12 billion to build. That’s not counting the 64,000 Nvidia GB200 GPUs that will fill the data center, totaling 1.2 gigawatts of computing power, the cost of which is in the tens of billions.  

After the January announcement, we didn’t hear much about the project until March, when Bloomberg reported that SoftBank was seeking a $16.5 billion bridge loan for it — the largest dollar-based loan that the company has taken on, resulting in two ratings agencies warning about it creating potential financial strains. 

In May, Bloomberg reported that SoftBank’s initial $100 billion investment had yet to materialize, even though it was supposed to happen “immediately,” and that the company had yet to formalize details of the financing. April’s trade chaos and the shocking effects of DeepSeek’s R1 model spooked investors, complicating SoftBank’s fundraising efforts. 

4.5, 7, 10 gigawatts

In July, the companies gave an update on the project and announced an expansion. Oracle and OpenAI outlined an agreement to develop an additional 4.5 gigawatts of capacity in US data centers under the Stargate umbrella, expanding upon the original 1.2 gigawatts planned for Stargate I. OpenAI said parts of the Stargate I facility were up and running and that deliveries of the first of 2 million Nvidia GPUs had arrived.  

A flurry of eye-popping AI infrastructure deals between Stargate partners followed.

In September, when Oracle announced its first-quarter earnings, shares rocketed up 30% when the company announced it had “remaining performance obligations” — signed deals that were backlogged — that were “likely to exceed half-a-trillion dollars.” The next day it was reported that part of that backlog was a huge deal with OpenAI.

OpenAI had signed an agreement with Oracle to buy $300 billion worth of cloud computing from the database giant over five years. But the deal raised serious questions about how exactly OpenAI is going to find this money, as it currently expects to burn $115 billion through 2029.

A few weeks later, Stargate partners OpenAI and Nvidia announced that they had signed a “letter of intent” for a strategic partnership. The blockbuster agreement consisted of a $100 billion investment in OpenAI by Nvidia to build and deploy “at least 10 gigawatts” of AI data centers, filled with Nvidia’s next-gen Vera Rubin chips. Nvidia CEO Jensen Huang told CNBC that 10 gigawatts’ worth of computing power means “roughly 4 million, 5 million GPUs,” which he said was twice the amount that the company shipped last year. Nvidia’s $100 billion investment would be spread out in $10 billion payments, as each gigawatt of capacity was deployed. 

According to a report by Reuters, the unusual agreement gave Nvidia nonvoting shares in OpenAI, and OpenAI would then use that capital to pay Nvidia for its chips, raising concerns of a “circular deal,” which industry observers fear might be a harbinger of a massive AI bubble.

While the announcement did not specifically say that the deal was part of Stargate, Nvidia is the supplier of the AI and networking hardware for the project, and given the massive scale, it is sure to overlap with Stargate.

Power-hungry

OpenAI appears to be pulling in substantial revenue, but it’s also burning cash at an alarming rate. The Information reports that the company expects to end the year with $13 billion in revenue, while burning $8.5 billion in cash. The company has some extremely optimistic projections for growth, which it hopes will lead to AGI and hopefully a viable business model along the way. (OpenAI didn’t respond to a request for comment.)

Even 10 gigawatts of computing power might not be enough for Altman, who wants much, much more than that. According to The Information, Altman has said internally that he wants 250 gigawatts by 2033 (which could cost up to $12.5 trillion). 

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Meta will begin using your AI chats to target you with ads

When Meta rolls out a new product, the company usually waits until that product has a billion users before turning on the ads.

In May, Meta announced that Meta AI has crossed that threshold, saying that more than 1 billion people are using the product every month. Today, Meta announced that it will begin using your conversations and messages with Meta AI to personalize your recommendations and the ads you see.

Meta currently monetizes your activity on Meta platforms using your interactions (likes, shares, attention) to tailor your exposure to Meta’s massive advertising machine. So if you asked Meta AI about travel tips for your upcoming vacation, you might now see more content and ads related to that place. But what if youre asking Meta AI about how to deal with your depression?

In a blog post, the company shared:

“When people have conversations with Meta AI about topics such as their religious views, sexual orientation, political views, health, racial or ethnic origin, philosophical beliefs, or trade union membership, as always, we don’t use those topics to show them ads.”

But Meta has a spotty record when it comes to protecting sensitive personal information from leaking into its ad platform. Meta’s pixel-tracking technology has been found to pick up sensitive information regarding mental heath crises, financial information, and medical information.

Meta says you can manage the ads you see via controls in its privacy settings, but its unclear if users can opt out of the use of Meta AI conversations and interactions for ads and recommendations altogether.

The company said users will start to see notifications about the changes this month, which will go into effect on December 16, 2025.

Meta did not immediately respond to a request for comment.

Meta currently monetizes your activity on Meta platforms using your interactions (likes, shares, attention) to tailor your exposure to Meta’s massive advertising machine. So if you asked Meta AI about travel tips for your upcoming vacation, you might now see more content and ads related to that place. But what if youre asking Meta AI about how to deal with your depression?

In a blog post, the company shared:

“When people have conversations with Meta AI about topics such as their religious views, sexual orientation, political views, health, racial or ethnic origin, philosophical beliefs, or trade union membership, as always, we don’t use those topics to show them ads.”

But Meta has a spotty record when it comes to protecting sensitive personal information from leaking into its ad platform. Meta’s pixel-tracking technology has been found to pick up sensitive information regarding mental heath crises, financial information, and medical information.

Meta says you can manage the ads you see via controls in its privacy settings, but its unclear if users can opt out of the use of Meta AI conversations and interactions for ads and recommendations altogether.

The company said users will start to see notifications about the changes this month, which will go into effect on December 16, 2025.

Meta did not immediately respond to a request for comment.

tech

Tesla sales grow in some European countries for the first time this year

In September, Tesla sales rose in France and Denmark for the first time this year, while they also continued to grow in Norway and Spain, according to early European sales data reported by Reuters.

That’s a notable shift from the declines of previous months, as Tesla benefits from the rollout of its revamped Model Y and the introduction of numerous incentives across the continent, helping to stabilize its earlier sales slump.

Of course, Tesla’s European sales fluctuate dramatically month to month in Europe in part because the company doesn’t sell that many vehicles in Europe. Typically Tesla sells a few thousand vehicles per month per European country. In comparison, the automaker sells tens of thousands of cars in the US each month.

Tesla is up more than 2% in early trading, after having just capped off its best month since the election.

tech

Apple reiterates plans to “partner with other generative AI chatbots” besides ChatGPT

Apple is playing the field with AI and it wants you to know.

In a filing to dismiss Tesla CEO Elon Musk’s lawsuit accusing the iPhone maker of favoring its partner OpenAI’s ChatGPT on the App Store, Apple said that can’t be the case because it is “widely known that Apple intends to partner with other generative AI chatbots.”

At its developer conference last year, Senior Vice President of Software Engineering Craig Federighi previously mentioned that Apple “intends to add support for other AI models in the future.”

Apple currently has a partnership with ChatGPT where users can direct their Siri queries to go through the chatbot. Apple, whose AI strategy has lagged its peers, has also been in talks with Anthropic and Google, and is reportedly considering using Gemini to power Siri.

Apple’s lawyers refuted X Corp.’s claims that Apple cannot partner with OpenAI “without simultaneously partnering with every other generative AI chatbot — regardless of quality, privacy or safety considerations, technical feasibility, stage of development, or commercial terms.” Apple’s legal team added, “Of course, the antitrust laws do not require that.”

Apple has yet to announce who its future AI partners will be.

At its developer conference last year, Senior Vice President of Software Engineering Craig Federighi previously mentioned that Apple “intends to add support for other AI models in the future.”

Apple currently has a partnership with ChatGPT where users can direct their Siri queries to go through the chatbot. Apple, whose AI strategy has lagged its peers, has also been in talks with Anthropic and Google, and is reportedly considering using Gemini to power Siri.

Apple’s lawyers refuted X Corp.’s claims that Apple cannot partner with OpenAI “without simultaneously partnering with every other generative AI chatbot — regardless of quality, privacy or safety considerations, technical feasibility, stage of development, or commercial terms.” Apple’s legal team added, “Of course, the antitrust laws do not require that.”

Apple has yet to announce who its future AI partners will be.

tech

Meta buys chip startup Rivos in effort to lower its reliance on Nvidia

Meta is buying AI chip startup Rivos for an unknown sum, as part of the social media companys effort to decrease its reliance on graphics processing units from Nvidia, Bloomberg reports. Rivos was seeking funding in August at a $2 billion valuation. Meta has been spending exorbitant sums in an attempt to create AI models that are smarter than humans, an effort that’s involved investing in developing its own AI chips.

⚡️ +267% ⚡️
Jon Keegan

A new analysis by Bloomberg looked at wholesale electricity prices and found that in the past five years, areas near data centers saw their prices spike as much as 267%. More than 70% of the price increases took place in areas less than 50 miles from a data center.

As tech companies race to build colossal data centers, unprecedented energy demands from the projects are passing some of the costs on to consumers.

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