Ford appears poised to hike prices once its discount ends in June
After Ford’s employee pricing for all discount ends in June, it’s back to reality for would-be customers.
In a memo to its dealers, the automaker said that — barring any tariff relief — it’ll need to “make vehicle pricing adjustments” for vehicles produced in May, set to arrive on lots in June or July.
The move isn’t exactly surprising: most experts anticipate that automakers currently freezing prices will raise them once their existing, nontariffed inventories are cleared out. Customers seem to be anticipating the same thing, with new vehicle sales spiking 30% in March from February, according to Cox Automotive data.
On Wednesday, Volkswagen said it’ll hold its US prices steady until June, mirroring Hyundai, while Stellantis and Toyota have said prices won’t rise until next month.
The move isn’t exactly surprising: most experts anticipate that automakers currently freezing prices will raise them once their existing, nontariffed inventories are cleared out. Customers seem to be anticipating the same thing, with new vehicle sales spiking 30% in March from February, according to Cox Automotive data.
On Wednesday, Volkswagen said it’ll hold its US prices steady until June, mirroring Hyundai, while Stellantis and Toyota have said prices won’t rise until next month.
