Business
Full Breakfast
Getty Images
Taking stock

The battle against inflation is essentially over, but it might not feel that way

The Fed’s rate cut is a major milestone, but inflation lingers: just look at the price of eggs, up 60% since August 2020

This week, the Federal Reserve slashed interest rates by 0.5%, the first cut since the pandemic, signaling a major turning point in the battle against America’s least-favorite word of recent years: inflation.

The big picture

Why the Fed chose this exact moment to cut the cost of borrowing is a long story. The short version is that prices aren’t rising as fast as they used to be, and the Fed’s leadership now think it’s worth stimulating the economy. The latest Consumer Price Index report reveals that inflation has dropped to 2.5%, inching closer to the 2% target, and way down on the mid-2022 peak of 9.1%.

One of our favorite refrains around here is to remind everyone that inflation dropping from 9% to 2.5% doesn’t mean prices are falling — they’re just rising at a slower pace. And if you dig into the BLS data, you’ll find very few items that have increased by exactly 2.5% between August 2023 and August 2024. Eggs, housing, car insurance, and sports tickets have all risen more than that 2.5%, while TVs, smartphones, and car rentals have all fallen in price.

The bigger picture

Whether this new low is a win for those who argued inflation was “transitory” back in 2021 is debatable. But inflation compounds over time, which is why the lingering effects will be felt for years.

Indeed, people don’t tend to confine their comparisons to neat 12-month periods. Many of us think back a bit further, remembering what prices were before inflation started dominating headlines. On that measure, things look very different.

Inflation, the last 4 years
Sherwood News

Since August 2020, when pandemic lockdowns still loomed large over our daily lives, prices across goods and services for consumers, the broadest measure we have, are up 21%. Eggs are up more than 60%, gasoline — despite falling more recently — is 56% more expensive. Electricity is nearly 30% more costly, and on average eating food outside of your home will set you back 25% more, which is arguably why the value meals from fast food outlets like McDonald’s have proved so popular.

Only a few categories have seen price drops, with electronics consistently bucking the inflationary trend thanks primarily to the BLS’s hedonic quality adjustments, which takes the quality of products into account.

Of course, inflation in isolation isn’t the end of the world if wages keep pace. But, for more than 2 years, they didn’t.

Wages vs. inflation
Sherwood News

Even though wage growth spiked to over 8% in April 2020, inflation soon outran it. From April 2021 through early 2023, inflation consistently exceeded pay raises, shrinking workers' real buying power. Indeed, it wasn’t until the summer of 2023 that employees finally saw their wages outpace inflation — marking the first period of "real" wage gains in two years.

However, this positive shift wasn’t enough to erase the damage, which is probably why so many Americans feel the economy is doing poorly, and inflation remains commonly cited as the number one issue in America, despite many economic datasets signaling that things are broadly okay. The Misery Index, a simple combination of the unemployment rate and the inflation rate, being a prime example: it’s at 6.8%, well below the average for the last 50 years of 10%+.

Measuring Misery: Unemployment + Inflation
Sherwood News

As our colleague Matt Phillips wrote this week, there are a lot of reasons to think that an economic vibe shift could be just around the corner:

Stock prices are near records, gas prices are falling, and the Fed is cutting. Will it be enough to lift the sour consumer mood that set in during the pandemic?

But, for many Americans, the sting of higher prices still lingers. Like all pain, it might just take some time, and in this case maybe a year or two of inflation-busting pay hikes, to forget.

More Business

See all Business
business

Electronic Arts launches a platform to put more ads in its games

Video game publishing giant EA launched a new platform on Monday designed to make the process of selling immersive ad space in its popular games easier.

The company says the platform, called EA Advertising, allows brands to “integrate directly into gameplay through dynamic, real-time placements, from stadium signage to custom in-game content.”

More so than other studios, EA has incorporated advertising into its most popular titles. As Kotaku points out, the company’s ad efforts stretch as far back as 2006. Several of its sports franchises already feature partnerships with brands like Visa, Lowe’s, Red Bull, and PepsiCo.

In-game advertising hasn’t exactly been embraced by fans, but industry experts expect it to ramp up as companies seek more revenue to offset higher games budgets and surging memory costs. EA rival Take-Two has taken a different approach, with CEO Strauss Zelnick recently saying the company was “not at risk of doing brand partnerships” in the forthcoming “Grand Theft Auto VI,” and that ads in full-price games seems “unfair.”

The $55 billion deal to take EA private, led by Saudi Arabia’s Public Investment Fund, is set to close at the end of this month. Being the largest leveraged buyout in history, EA will likely look for more ways to boost revenue to cover interest payments.

More so than other studios, EA has incorporated advertising into its most popular titles. As Kotaku points out, the company’s ad efforts stretch as far back as 2006. Several of its sports franchises already feature partnerships with brands like Visa, Lowe’s, Red Bull, and PepsiCo.

In-game advertising hasn’t exactly been embraced by fans, but industry experts expect it to ramp up as companies seek more revenue to offset higher games budgets and surging memory costs. EA rival Take-Two has taken a different approach, with CEO Strauss Zelnick recently saying the company was “not at risk of doing brand partnerships” in the forthcoming “Grand Theft Auto VI,” and that ads in full-price games seems “unfair.”

The $55 billion deal to take EA private, led by Saudi Arabia’s Public Investment Fund, is set to close at the end of this month. Being the largest leveraged buyout in history, EA will likely look for more ways to boost revenue to cover interest payments.

business

JM Smucker says it sold $1 billion worth of Uncrustables in FY2026

After years of booming sandwich sales, JM Smucker has finally earned a billion-dollar crust.

On Tuesday, the company reported results for fiscal year 2026, highlighting better-than-expected profits driven by higher prices for coffee and sweet baked goods. However, at another point on the earnings call, CEO Mark Smucker pointed to one particularly jammy figure: in line with previous forecasts, the company sold $1 billion worth of its (almost always) crustless sandwiches, Uncrustables, in the last year alone.

business

Paramount reportedly offers concessions to resolve multistate antitrust investigation

Paramount has reportedly offered up some concessions in an effort to prevent an antitrust lawsuit by California and about 10 other states, according to Bloomberg reporting on Monday.

Reuters first reported on the potential suit from a group of unnamed states last week, which could throw a wrench in Paramount’s plans to buy rival Warner Bros. Discovery in a Hollywood megamerger.

The list of concessions is unknown, though Bloomberg previously reported that Paramount is open to divesting some of its kids TV assets to appease EU regulators.

Late last month, reports said US regulators appeared likely to approve the $110 billion merger, following a meeting between Paramount CEO David Ellison and DOJ antitrust staffers.

The list of concessions is unknown, though Bloomberg previously reported that Paramount is open to divesting some of its kids TV assets to appease EU regulators.

Late last month, reports said US regulators appeared likely to approve the $110 billion merger, following a meeting between Paramount CEO David Ellison and DOJ antitrust staffers.

$98B ⛽

The IATA released its latest financial outlook for the airline industry over the weekend, forecasting a $98 billion jump in the sector’s collective fuel bill. The world’s largest trade group representing airlines expects the oil spike to halve profits by 49% from last year to $23 billion.

The group also expects profit margins to halve year over year, falling from 2025’s 4.2% to 2%. Still, revenue is expected to climb to $1.17 trillion from $1.07 trillion.

A surge in the cost of jet fuel has rocked US and global airlines this year, leading Delta Air Lines, United Airlines, American Airlines, Southwest Airlines, JetBlue, and others to raise fares and ancillary charges like bag fees. Low-cost carriers, which operate on smaller margins, have been squeezed the hardest, resulting in Spirit’s shutdown.

“It’s a tough year for all airlines, especially those whose balance sheets had not yet recovered from COVID. And, of course, for those operating in the Gulf,” said IATA Director General Willie Walsh, who added that demand is holding up and about half of passengers expect to spend more on travel this year. “That bodes well for a strong northern summer peak season. The big unknown is how long travelers and shippers can tolerate the higher costs of connectivity.”

Hollywood Exteriors And Landmarks - 2025

1 year into the Switch 2, we might’ve seen the top of the console market

The Switch 2 launched on this day in 2025. Amid a rough year for consoles, Nintendo has logged a good one.

Latest Stories

Sherwood Media, LLC and Chartr Limited produce fresh and unique perspectives on topical financial news and are fully owned subsidiaries of Robinhood Markets, Inc., and any views expressed here do not necessarily reflect the views of any other Robinhood affiliate, including Robinhood Markets, Inc., Robinhood Financial LLC, Robinhood Securities, LLC, Robinhood Crypto, LLC, Robinhood Money, LLC, Robinhood U.K. Ltd, Robinhood Derivatives, LLC, Robinhood Gold, LLC, Robinhood Asset Management, LLC, Robinhood Credit, Inc., Robinhood Ventures DE, LLC and, where applicable, its managed investment vehicles.