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2025’s biggest movies are family-friendly PG flicks and R-rated horrors

Thrill-seeking adults and children accompanied by parents have been propping up the box office this year.

Millie Giles

As we step further into the holiday season, the all-too-familiar argument of which movie to watch with miscellaneous relatives — young, old, sometimes conflicting — will once again rear its head.

This festive period, it’s likely that the kids will get their way, given that PG movies constitute many of 2025’s biggest hits; though it’s not as probable that they’ll be allowed to stay up while the rest of the family settles in for one of several box office-topping horror films from this year.

Genre-straddling

We’re in the midst of a golden era for family-friendly flicks, as detailed in a Wall Street Journal piece last week. Indeed, the incredible success of PG-rated films like “Lilo & Stitch” and “A Minecraft Movie” in recent months could be matched, or even bested, by new “Wicked” and “Zootopia” installments.

However, just as animated youngsters have dragged their parents to sing-alongs and spin-offs on the big screen, the overwhelmingly R-rated horror genre has been another frighteningly bright spot in an otherwise inconsistent year for movies.

PG & R-rated movies storming box office 2025 chart
Sherwood News

Though PG-rated movies, per data from The Numbers, have seen their share of domestic box office ticket sales drop to 31.7%, at the time of writing, since overtaking PG-13s last year, R-rated movies have captured a 34.5% share to date in 2025.

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The box office was once dominated by PG-13s — a genre “just edgy enough to appeal to movie-loving youngsters but nowhere near grizzly enough to give them sleepless nights,” as we noted last December.

This year, however, with G-rated films effectively becoming extinct, titles that cater to the two more extreme ends of the demographic spectrum are clearly matching the pull of PG-13s. Still, despite their mainstream appeal, R-rated horror and PG-rated movies don’t often attract any real Best Picture Oscar buzz — though that could change this awards season with fan favorite “Sinners.”

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OpenAI set to air a minute-long Super Bowl ad for a second consecutive year, per WSJ

OpenAI is expected to broadcast a lengthy commercial at Super Bowl LX, The Wall Street Journal reported Monday.

Having aired its first-ever paid ad at last year’s Big Game, the ChatGPT maker is set to take another 60-second ad slot during NBC’s broadcast on February 8, according to people familiar with the matter.

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Tamagotchis are making a comeback, 3 decades after first becoming a global toy craze

If you were a ’90s kid, you might remember the craze around little egg-shaped toys with an 8-bit digital screen, displaying an ambiguous pet-thing that demanded food and attention.

Now, on the brand’s 30th anniversary, the Tamagotchi the Japanese pocket-sized virtual pet that launched a thousand cute and needy tech companions, from Nintendogs to fluffy AI robots — is making a minor comeback.

Tamagotchi Google Search Trends
Sherwood News

Looking at Google Trends data, searches for “tamagotchi” spiked in December in the US, up around 80% from just six months prior, with the most search volume in almost two decades.

While the toys are popular Christmas gifts, with interest volumes often seen ticking up in December each year, the sudden interest might also have something to do with the birthday celebrations that creator and manufacturer Bandai Namco are putting on, including a Tokyo exhibition that opened on Wednesday.

Game, set, hatch

More broadly, modern consumers appear to have a growing obsession with collectibles (see: Labubu mania), as well as a taste for nostalgia (see: the iPod revival, among many other trends).

But, having finally hit 100 million sales in September last year, the brand itself is probably just glad to exist, giving a whole new generation the chance to experience the profound grief of an unexpected Tamagotchi death.

$5.6B

Disney could be well on its way to its third billion-dollar film of the year following a $345 million opening weekend for “Avatar: Fire and Ash.” The film’s opening gross puts the “Avatar” franchise’s total box office earnings at $5.6 billion — and counting.

The latest film, the second “Avatar” entry under Disney’s tent, earned about 75% of its total box office gross internationally — in line with previous movies in the (as of now) trilogy. Domestically, this one earned $88 million, falling short of expectations.

“Fire and Ash” was the widest Imax release ever, debuting on 1,703 screens globally and earning $43.6 million through the format. The $345 million “Fire and Ash” opening weekend was the second-highest of 2025, behind Disney’s “Zootopia 2,” which recently passed the $1 billion mark, globally.

Year to date, Disney has earned $5.8 billion globally at the box office.

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