Culture
Cartoon of family of five
(Getty Images)

The gap between America’s notion of the ideal family size and the actual reality is getting wider

Americans think somewhere around three kids is ideal. The fertility rate has some serious catching up to do.

While much is written (and charted) about declining birth rates in the US, Asia, and around the world more broadly, over two-thirds of Americans are still envisioning a dream family with between two and three children, according to recent Gallup data

Since 1936, the American polling and analytics company has asked US adults what they think is the “ideal number of children” for a family. Back then, the average response was 3.6 children, before dropping slightly during World War II. In July of this year, when Gallup asked the same question, the average ideal number of children came out to be 2.7 — after 40% of respondents said two, 27% said three, and 15% said four or more children was their “ideal.” 

Unsurprisingly, though, none of those answers line up with the current birth rate.

Ideal number of children chart
Sherwood News

Even as the American fertility rate dropped to 1.6 births per woman last year — the lowest on record, and falling below the generally accepted replacement rate of 2.1 — the ideal family in the collective American consciousness has still risen modestly from 2.4 in the late 1990s. As Gallup suggested, the data indicates that the nation’s falling fertility rate has more to do with practical issues that would-be parents face rather than shifting attitudes toward having children or the traditional family unit.

Parental guidance

Since 2007, when the fertility rate last sat at that 2.1 replacement level, there have been a lot of external influences on potential parents that may have swayed their decision to have kids one way or another. Costs associated with child rearing, such as the rising price of childcare; the economic hardship that current parents increasingly say they’re facing; and the financial toll pregnancy and motherhood could take on the ever-growing female working population are all factors.

More Culture

See all Culture
culture

Netflix is staffing up an apparent AI animation studio called INKubator

According to several public job listings, streaming giant Netflix appears to be building a GenAI animation studio called INKubator.

First reported by journalist Janko Roettgers in the Lowpass newsletter, INKubator seems to have launched in March and aims to “develop feature-quality content in a creator-led environment.”

As Lowpass reports, INKubator appears focused on AI-generated short-form animation, but listings imply ambitions toward longer-form content. Netflix didn’t immediately respond to a request for comment.

INKubator wouldn’t be Netflix’s first foray into AI. Back in March, it acquired Ben Affleck’s AI filmmaking startup InterPositive — which trains on individual films’ already-shot footage — for as much as $600 million depending on certain targets.

Netflix’s potential future AI-generated animations could be served to an increasingly ad-packed streaming service. At Netflix’s Upfront presentation on Wednesday, the company said its ad-supported tier has now reached 250 million subscribers globally, up 31% from November.

As Lowpass reports, INKubator appears focused on AI-generated short-form animation, but listings imply ambitions toward longer-form content. Netflix didn’t immediately respond to a request for comment.

INKubator wouldn’t be Netflix’s first foray into AI. Back in March, it acquired Ben Affleck’s AI filmmaking startup InterPositive — which trains on individual films’ already-shot footage — for as much as $600 million depending on certain targets.

Netflix’s potential future AI-generated animations could be served to an increasingly ad-packed streaming service. At Netflix’s Upfront presentation on Wednesday, the company said its ad-supported tier has now reached 250 million subscribers globally, up 31% from November.

culture
Saleah Blancaflor

Netflix confirms a “KPop Demon Hunters” world concert tour is on the way

Netflix has a “Golden” mine and it's digging deeper.

At its fourth annual TV Upfront presentation on Wednesday, Netflix President of Advertising Amy Reinhard announced a partnership with AEG Presents to create a “KPop Demon Hunters” world tour that will bring the phenomenon to life.

In March, Bloomberg previously reported Netflix was planning a global world tour sometime next year ahead of the sequel in arenas that would hold 10,000 to 20,000 fans, though the news had not been confirmed by the company nor had a partner been in place at the time. 

“KPop Demon Hunters” is Netflix’s most watched film of all time, racking up 481.6 million views globally during the second half of 2025. Since its release, the HUNTR/X trio of Ejae, Audrey Nuna, and Rei Ami has appeared and performed at several major events including late-night talk shows, award ceremonies, and most recently at Coachella, where they were a surprise guest for Katseye. It hasn’t been confirmed whether the trio will be on the tour.

The announcement of the tour comes after Netflix co-CEO Ted Sarandos shared in a recent blog post that the company spent $135 billion on licensing and original film and TV over the last 10 years.

This year, Netflix has a projected content spend of $20 billion, up 10% year over year, while its annual revenue forecast is between $50.7 billion and $51.7 billion. The streaming giant has brought in more than $46 billion in profit over the past decade.

Netflix said more details around cities and tickets for the concert tour are expected to come out later this year.

Latest Stories

Sherwood Media, LLC and Chartr Limited produce fresh and unique perspectives on topical financial news and are fully owned subsidiaries of Robinhood Markets, Inc., and any views expressed here do not necessarily reflect the views of any other Robinhood affiliate, including Robinhood Markets, Inc., Robinhood Financial LLC, Robinhood Securities, LLC, Robinhood Crypto, LLC, Robinhood Money, LLC, Robinhood U.K. Ltd, Robinhood Derivatives, LLC, Robinhood Gold, LLC, Robinhood Asset Management, LLC, Robinhood Credit, Inc., Robinhood Ventures DE, LLC and, where applicable, its managed investment vehicles.