Business
Business
The entrance of Allbirds seen from Hayes St. in San Francisco, Calif.

Allbirds, the once buzzy multibillion-dollar sneaker startup, is selling up for $39 million

That’s less than 1% of its peak market cap about four years ago.

Tom Jones3/31/26
business

JetBlue is raising its bag fees as fuel costs squeeze airlines

JetBlue will reportedly hike its bag fees, as the cost of jet fuel continues to climb amid the war in Iran. It’s the latest example of carriers finding ways to push rising costs onto travelers.

Last week, United Airlines CEO Scott Kirby said that if fuel prices remain elevated, fares would need to rise another 20% for his airline to break even this year.

As CNBC reported, when one airline raises fees, others tend to follow.

Earlier this month, JetBlue hiked its first-quarter outlook for operating revenue per seat mile to between 5% and 7%, saying that strong Q1 demand helped “partially offset additional expenses realized from operational disruptions and rising fuel costs.” Now, the carrier appears to be making moves to further boost revenue to offset those costs.

Earlier on Monday, JetBlue rival Alaska Air lowered its Q1 profit forecast. The refining margins for the carrier’s cheapest fuel option — sourced from Singapore and representing about 20% of Alaska’s overall supply — have spiked 400% since February.

JetBlue did not immediately respond to a request for comment.

As CNBC reported, when one airline raises fees, others tend to follow.

Earlier this month, JetBlue hiked its first-quarter outlook for operating revenue per seat mile to between 5% and 7%, saying that strong Q1 demand helped “partially offset additional expenses realized from operational disruptions and rising fuel costs.” Now, the carrier appears to be making moves to further boost revenue to offset those costs.

Earlier on Monday, JetBlue rival Alaska Air lowered its Q1 profit forecast. The refining margins for the carrier’s cheapest fuel option — sourced from Singapore and representing about 20% of Alaska’s overall supply — have spiked 400% since February.

JetBlue did not immediately respond to a request for comment.

business

Netflix is hiking its prices again

Netflix is raising its subscription prices for the fourth time in four years, a move first spotted by Android Authority.

Per Netflix’s US pricing page, the cost of an ad-supported plan is climbing $1 to $8.99 per month, while the cost of a standard ad-free plan is going up $2 to $19.99 per month. The premium tier has also risen $2 to $26.99 per month.

The streamer last raised its subscription costs more than a year ago in January 2025. It also hiked prices in 2023, 2022, 2020, and 2019. Netflix shares climbed about 2% on the news.

“Our approach remains the same: we continue offering a range of prices and plans to meet a variety of needs, and as we deliver more value to our members we are updating our prices to enable us to reinvest in quality entertainment and improve their experience by updating our prices,” said a Netflix spokesperson, in a statement to Sherwood News.

The streamer last raised its subscription costs more than a year ago in January 2025. It also hiked prices in 2023, 2022, 2020, and 2019. Netflix shares climbed about 2% on the news.

“Our approach remains the same: we continue offering a range of prices and plans to meet a variety of needs, and as we deliver more value to our members we are updating our prices to enable us to reinvest in quality entertainment and improve their experience by updating our prices,” said a Netflix spokesperson, in a statement to Sherwood News.

Target Opens "Target SoHo" - A Design-Forward Shoppable Concept Store In SoHo, New York

As Target alters its dress code, it also wants staff to buy more of its clothes

The retailer’s apparel and accessories sales hit their lowest point since the pandemic last year.

Tom Jones3/25/26
business

Sony and Honda are scrapping Afeela, their joint EV that you could play PlayStation in

Less than two weeks after Honda said it would take an up to $15.7 billion write-down as it restructures its EV business, the automaker is scrapping an electric vehicle made in a joint venture with Sony.

The Afeela 1, a $90,000 EV with PlayStation 5 integration, was set to begin deliveries later this year.

A nearly six-figure EV that you could play “The Last of Us” in doesn’t exactly sound like a bestseller in the current electric vehicle landscape, but the announcement is still surprising given how far along the joint venture was. The JV had a ribbon-cutting ceremony to mark the grand opening of its delivery hub in California on March 21. At the Consumer Electronics Show in January, the JV teased a crossover SUV prototype as a second model.

In Honda’s EV write-down announcement earlier this month, the automaker canceled three models planned for production in the US.

A nearly six-figure EV that you could play “The Last of Us” in doesn’t exactly sound like a bestseller in the current electric vehicle landscape, but the announcement is still surprising given how far along the joint venture was. The JV had a ribbon-cutting ceremony to mark the grand opening of its delivery hub in California on March 21. At the Consumer Electronics Show in January, the JV teased a crossover SUV prototype as a second model.

In Honda’s EV write-down announcement earlier this month, the automaker canceled three models planned for production in the US.

business

Disney ends its OpenAI deal after Sora video app is shuttered

Disney is exiting its first-of-its-kind deal with OpenAI now that the AI giant is winding down its AI video app, Sora, according to reporting by The Hollywood Reporter.

The news comes just three months after the deal — which included a reported $1 billion Disney investment in OpenAI and a license for the AI giant to use some Disney characters — was first announced.

“We appreciate the constructive collaboration between our teams and what we learned from it, and we will continue to engage with AI platforms to find new ways to meet fans where they are while responsibly embracing new technologies that respect IP and the rights of creators,” a Disney spokesperson told The Hollywood Reporter.

“We appreciate the constructive collaboration between our teams and what we learned from it, and we will continue to engage with AI platforms to find new ways to meet fans where they are while responsibly embracing new technologies that respect IP and the rights of creators,” a Disney spokesperson told The Hollywood Reporter.

business

United CEO says airfares would have to go up another 20% to “break even” if fuel prices remain elevated

United Airlines CEO Scott Kirby expects oil prices to stay higher for longer and warned that airfares, which have already gone up by double digits in the past few weeks, will need to climb another 20% in order for the airline to “break even” on fuel.

“Airfares are up 15% to 20% in the last few weeks, but that’s sort of covering half to 60% of the inflationary increase, so I think we have some room to go,” Kirby said in an interview with Bloomberg on Tuesday. “If oil prices stayed where they are today, that’s $11 billion of expense for us. And that would require prices to be up 20% to break even.”

Kirby said that he is sure there will be some consumer pushback to increased fares, but added, like several other airline execs recently, that Q1 demand is still strong.

“Demand is the strongest its been, ever. The top 10 booking weeks of the year have all been in 2026 so far,” he said.

Jet fuel costs have remained elevated amid the US war with Iran, with prices cracking the $4 mark last week, according to the Argus US Jet Fuel Index. Since US airlines have virtually all given up the practice of fuel hedging, they’re more exposed to volatility.

Last week, United issued a worst-case oil pricing forecast of $175 per barrel, with prices trading above $100 through 2027.

“Its reasonable for us to plan for that regardless, because the downside is pretty limited,” said Kirby. “Like, [if] we leave a little bit of demand on the table by not flying quite as much this summer, so what.”

business

“Fortnite” maker Epic is laying off 1,000 employees amid engagement downturn

“Fortnite” creator Epic Games on Tuesday announced that it’s cutting 1,000 jobs across the company as engagement slows down. Per the company’s note to employees:

“The downturn in Fortnite engagement that started in 2025 means we’re spending significantly more than we’re making, and we have to make major cuts to keep the company funded. This layoff, together with over $500 million of identified cost savings in contracting, marketing, and closing some open roles puts us in a more stable place.”

This is Epic’s second major round of layoffs in three years: it cut more than 800 jobs in 2023 amid widespread industry cost cutting.

In January, Epic hired a new general counsel with extensive experience in helping guide companies through IPOs, igniting rumors that it may be planning its own sometime soon. A move to slash costs sharply like this one could certainly add fuel to that fire.

Struggling with engagement puts “Fortnite,” one of gaming’s biggest “black holes” along with rivals Roblox and Microsoft’s “Minecraft,” in a tough situation — the free-to-play game can’t fall back on box price or a pause in development.

Earlier this month, Epic hiked the price of the in-game currency in “Fortnite,” v-bucks, explaining that “the cost of running Fortnite has gone up a lot.” In recent years, the game has worked to mirror Roblox, expanding its creator offerings and relying more on user-built experiences. Epic has also worked to find more cash in partnerships, deepening its ties with Disney.

business

Nintendo is reportedly cutting back Switch 2 production by 33% as US sales underperform

Nintendo will produce 4 million units of the Switch 2 this quarter, down one-third from its original 6 million-unit target, according to a report by Bloomberg.

The decision, spurred by weaker-than-expected US holiday sales, is not expected to impact estimates of 20 million Switch 2 unit sales for the fiscal year ending this month.

Nintendo ADRs were down 6% in US premarket trading, and shares closed down nearly 5% in Tokyo. With Tuesday morning’s drop, Nintendo ADRs have entirely shed their gains from the unexpected success of “Pokémon Pokopia.”

Weaker holiday sales weren’t just a Nintendo problem: the season saw the worst November in 30 years for overall American gaming console unit sales, per data from Circana. The Switch 2 rebounded in December, but reports that the company would stop producing its popular (and pricier) “Mario Kart World” bundle dampened investors’ moods again toward the end of the year.

Nintendo ADRs were down 6% in US premarket trading, and shares closed down nearly 5% in Tokyo. With Tuesday morning’s drop, Nintendo ADRs have entirely shed their gains from the unexpected success of “Pokémon Pokopia.”

Weaker holiday sales weren’t just a Nintendo problem: the season saw the worst November in 30 years for overall American gaming console unit sales, per data from Circana. The Switch 2 rebounded in December, but reports that the company would stop producing its popular (and pricier) “Mario Kart World” bundle dampened investors’ moods again toward the end of the year.

business
Tom Jones

Danone acquires meal replacement shake maker Huel for ~$1.2 billion

Very big things are happening today in the world of nutritionally complete products that taste like chalk, as Danone has agreed to buy the celebrity-backed protein bar, powder, meal, and meal replacement shake maker Huel for €1 billion, or around $1.2 billion.

In a statement announcing the acquisition, Danone — apparently the No. 1 yogurt producer in the US and the nation’s top plant-based food and beverage company as well — said that buying Huel will enhance its “presence in functional nutrition and extend its portfolio into the fast-growing Complete Nutrition space.” Danone, the parent company behind Evian and Actimel, also praised Huel’s “best-in-class digital execution” and fan bases across the UK, Europe, and the US.

Bulking season

Huel, a portmanteau of “human” and “fuel,” was only set up just over a decade ago, but thanks to its marketing efforts, a buzzy product range that marries on-the-go eating with nutrient-dense, plant-based ingredients, and a decent list of (mostly UK-based) celebrity investors, like actor Idris Elba and talk show host Jonathan Ross, sales have soared.

business

China’s EV startup trio have all become profitable

China’s EV startup trio, Nio, Li Auto, and XPeng, are now all profitable, following the latter’s Q4 results released Friday.

XPeng reported a quarterly net profit of about $55 million, compared to rival Nio’s Q4 net profit (also its first) of about $40 million. Li Auto posted Q4 net profit of less than $1 million.

All three companies being profitable offers a stark contrast to the EV market in the US, where Rivian quietly delayed its 2027 profitability target in a filing about its Uber robotaxi partnership yesterday. Lucid is likely further away, and last month cut 12% of its US workforce as part of its “path toward profitability.”

Still, it’s not all rosy for China’s EV startups, either. XPeng ADRs were down more than 6% in Friday morning trading as its Q1 sales forecast came in below estimates. As China rolls back subsidies, auto sales are slumping. Chinese retail EV and hybrid sales fell 32% in February from the same month last year.

9.3%

As the war with Iran produces the biggest spike in US gas prices since Hurricane Katrina, car retailer CarMax is continuing to see heightened interest in EVs, hybrids, and plug-in hybrids.

“From Feb 1st - March 1st (inclusive), compared to March 2nd to March 15th (inclusive), we saw a 9.3% lift in page views for these vehicles,” a spokesperson for the company told Sherwood News.

As industry insiders recently told us, EV interest climbs when gas prices rise. That appears to be holding true even without EV tax credits, which the Trump administration ended under its new budget package.

CarMax also saw EV searches spike in 2022, amid Russia’s invasion of Ukraine and the resulting oil price spike.

Walt Disney Chairman And CEO Bob Iger Rings Opening Bell At NY Stock Exchange

It’s the end of Disney’s Iger era (again)

Incoming CEO Josh D’Amaro is replacing Bob Iger on Wednesday, though Iger will remain a senior adviser through the end of the year.